Nissan’s Safety Technology Development Concept
Create a society with virtually zero avoidable traffic accidents
Nissan designs and engineers cars that embody the pleasure and richness of driving while prioritizing a high level of safety. More than 90% of traffic accidents are caused by human error. Our goal is "zero fatalities" reducing the number of deaths from accidents involving Nissan vehicles to virtually zero.
"Grappling with traffic accidents" - Nissan shows its determination through innovative technology.
According
to
the
World
Health
Organization
(WHO),
approximately
1.35
million
people
die
each
year
in
traffic
accidents
globally.
Nissan
is
working
towards
a
global
goal
of
"zero
fatalities"
reducing
the
number
of
deaths
from
accidents
involving
Nissan
vehicles
to
virtually
zero,
and
aims
to
help
reduce
the
number
of
accidents
through
the
development
of
technologies
which
provide
"support
to
help
keep
away
from
risk"
and
which
make
"vehicles
that
help
protect
people"
in
order
to
achieve
the
ultimate
goal.
Aiming for Virtually Collision-Free Cars
Nissan's concept of "vehicles that help protect people." supports the safety of vehicle occupants in a variety of scenarios with the overall goal of preventing collisions where possible and, in case of unavoidable collisions, mitigating damage and injuries. Technologies which help protect the people on board during an accident, such as the SRS Air Bag and the Zone Body, have been contributing to the reduction of fatalities for a long time. However, it is important that accidents themselves must be reduced in order to realize a truly safe automotive society. Nissan continuously makes efforts to develop new safety technologies for the realization of a safer automotive society.
For
example,
during
normal
driving
or
parking,
sensors
and
cameras
can
monitor
vehicles
and
pedestrians
that
may
be
difficult
for
drivers
to
see;
this
supports
drivers
and
allows
them
to
drive
with
peace
of
mind.
In
times
of
potential
danger,
the
vehicle
can
judge
in
an
instant
how
to
help
avoid
or
lessen
the
danger.
We
have
set
ourselves
the
goal
of
providing
optimal
mobility
worldwide.
We
are
committed
as
an
automobile
manufacturer
to
swift
and
widespread
popularization
of
our
safety
technologies.
RELATED TECHNOLOGY
New driver-assistance technology dramatically improves collision-avoidance performance
Nissan develops automated collision-avoidance system, a fundamental technology for reducing traffic accidents and autonomous driving
Toward fully autonomous drive
Nissan is advancing driver support technology development, toward the fully autonomous drive of the near future that anyone can use with ease.