Message
A to Z! This simple expression of Nissan Next captures the essence of Nissan Motors. The breadth and depth of our portfolio is magnified by its diversity. By the numbers, our line-up may not offer the largest variety of vehicles versus others, but the visual, aesthetic and conceptual offering is wider, and wonderfully deep.
This Nissan strategy reflects the real diversity, creativity and dreams of customers all around the world. It is the greatest strength and responsibility that we have as Nissan designers. How unique it is in the automobile design world that this culture allows the individual character of those who love us to shape us. Interestingly, this deep and inspired diversity over the decades now represents the distinct cultures of innovation and invention for both Nissan and INFINITI brands. It is here, in the “at a glance” contradiction between diverse visual portfolio and distinct cohesive culture that our job, as designers, lives!
We must understand and continue to evolve our philosophy and “how we do things” to a higher level. This enables our customer to feel the freedom of and individuality of expression in Nissan and INFINITI vehicles. We have a rich history of artistry and invention; it is important for us to remember to be humble students and insistent rebels to capture the greatness expected from Nissan and INFINITI designs.
Nissan Motor Co., Ltd.
Corporate Executive
Biography
Alfonso Albaisa is Corporate Executive for Global Design for Nissan Motor Corporation.
He is responsible for developing bold and expressive designs for both Nissan and INFINITI brands.
He is leading global design teams to reinforce a common essence across all models within each brand and deliver inspiring and exciting designs for customers.
Under Albaisa’s leadership, Global Nissan Design members are evolving new design language giving shape of Nissan Intelligent Mobility technologies to customers around the world. He oversees Nissan design bases in all Nissan's Design Studios to ensure that global designs are relevant to different markets.
Albaisa is Cuban-American who takes a multicultural approach to design. He has spent his entire career at Nissan, where he has risen to become one of the leading automotive designers in the industry. He began his carrier at Nissan North America in 1988 and held several senior design positions within Nissan. In 2004 he was named design director for Nissan North America.
Between 2007 and 2010 he was a vice president at Nissan Design Europe. In 2012 Albaisa was appointed design director, leading global design strategy for Nissan.
Prior to becoming head of global design, Albaisa served as executive design director at INFINITI, leading the premium brand’s new design language. Since 2016, he also served as corporate vice president for Design Business Management and Strategic Design of Nissan Motor Corporation.
Albaisa graduated from Pratt Institute in New York in 1988 and attended the Center for Creative Studies in Detroit, Michigan.
He enjoys spending time with his family and sailing on the open ocean.
Albaisa speaks English and Spanish.
