Roots of Design

Roots of Design3:44

Driven by a personal passion of Alfonso Albaisa, senior vice president of Design, Nissan Motor Co., Ltd., Roots of Design is a program to encourage students of all ages to pursue professional careers by leveraging creativity and unique skills. Through speaking engagements and community involvement around the world, Alfonso hopes to help both young students and their parents understand the potential of careers in design and other creative pursuits.


Alfonso Albaisa is Senior Vice President for Global Design for Nissan Motor Co., Ltd. (NML).
He is responsible for developing bold and expressive designs for all brands of NML including Nissan, Infiniti and Datsun.

Albaisa is Cuban-American who takes a multicultural approach to design.
He graduated from Pratt Institute in New York in 1988 and attended the Center for Creative Studies in Detroit, Michigan.
He began his career at Nissan North America in 1988 and held several senior Design positions within Nissan. He has spent his entire Career at Nissan, where he has risen to become one of the leading automotive designers in the industry.

Under Albaisa’s leadership, Global Nissan Design members are evolving new design language giving shape of Nissan Intelligent Mobility technologies to customers around the world. He oversees Nissan design bases in all Nissan`s Design Studios to ensure that NML’s designs are relevant to different markets.

He enjoys spending time with his family and sailing on the open ocean.

Albaisa speaks English and Spanish.

Rooting for future creative generations

Alfonso conducts its second Roots of Design in China

June 2019

Head of Nissan Design inspires and motivates students in India

July 2018

How the creative roots grew for Nissan Designers

How the creative roots grew for Nissan Designers4:52

Meet the Nissan Design professionals. They're highly skilled, motivated and face each and every project with sincerity and honesty to create the future of Nissan, Infiniti and Datsun design. Find out what drives them.