The future of
sustainable mobility
From New Delhi to LA, the mobility needs of young urbanites reveal urgent challenges
and opportunities, according to an Economist Impact survey commissioned by Nissan.
We're turning these insights into action, reimagining mobility
for a cleaner, safer, and more inclusive world.
What future mobility looks like
EVs emerge as the preferred transport mode of the future
1 in 3 global respondents expect to drive personally or family-owned EVs by 2030.
- Data breakdown
- Emerging cities: current adoption at 28%, projected to leap to 44% by 2030.
- Developed cities: current adoption at 19%, projected to rise to 31% by 2030.
Barriers to EV adoption remain challenging
Concerns around charging infrastructure, battery longevity and overall ecosystem readiness remain major barriers to EV adoption.
- Data breakdown
- Emerging cities: 35% avoid EVs because of battery durability concerns.
- Developed cities: 32% blame high maintenance costs.
Many think EVs have potential to transform everyday life
About 50% in emerging cities say V2G/V2H tech will influence mobility choices.
- Data breakdown
- Global sentiment: 40% excited about EV tech innovations.
Nissan's pathway to progress
At Nissan, we take a holistic approach to electrification that goes beyond EVs. We're focusing on three key areas for sustainable mobility: electrification, EV energy ecosystem, and inclusive mobility solutions.
-
Electrification
- An expanding EV lineup that includes 30 new models, with 16 electrified models by 2030
- Driving EV cost competitiveness with innovations in battery and manufacturing tech
- Offering e-POWER solutions as an alternative to full electrification
- EV adoption in ride-sharing fleets and taxi fleets
-
EV energy ecosystem
- Around 40 pilot V2G projects globally in the last decade and launch V2G project in UK in 2026
- A V2H pilot is powering Tokyo homes during blackouts
-
Inclusive mobility
- Easy Ride car-sharing services in Yokohama
- ServCity project in the UK
- Namie A1 Project in Japan
- Safety-first designs for emerging cities (e.g., collision-avoidance tech)
Future vision: 2030 and beyond
The future of mobility isn't a distant dream—it's being built today.
Upcoming events
Energy Transition Summit 2025: Scaling EV grids in emerging cities
Sustainability Week (London): Safety innovations for public transit
In collaboration with Economist Impact
Nissan commissioned Economist Impact to conduct a global survey of 3,750 city-dwellers aged 18-30 across 15 major cities: New York, Los Angeles, São Paulo, Mexico City, Toronto, London, Paris, Riyadh, New Delhi, Melbourne, Tokyo, Shanghai, Bangkok, Manila, and Copenhagen.