Purpose & DNA
Corporate Purpose
The aim of Nissan’s Corporate Purpose
“Driving innovation to enrich people’s lives”
Our corporate purpose is at the center of everything we do. It defines why we exist in society, to unite employees in one direction, and to act as one for our stakeholders.
It is an accurate expression of what we recognize and realize while shaping our actions.
2:42
DNA
Dare to do what others don't
Since its inception, Nissan has been passionate about creating innovative technologies and products.
DNA
Dare to do what others don't
Since its inception, Nissan has been passionate about creating innovative technologies and products.