Since its establishment, Nissan has been passionate about creating innovative technologies and products in the spirit of "do what others don’t dare to do." It’s in our DNA to always think about creating new value with unprecedented technologies that go beyond mobility to transform the way we drive and live.
Our industry is undergoing a major transformation with shifting market demands, innovation-driven new opportunities propelled by CASE (Connected, Autonomous, Shared, Electrified) technologies, evolving regulatory complexity and numerous trends defined by changing customer demands. Through Nissan NEXT, a clearly articulated, well-defined business transformation plan, we aim to bring Nissan’s performance to a healthy state, preparing the direction and mindset to take on the next period of sustainable growth. Leveraging our core strengths, we are prioritizing our research and development to increase value for our customers and deliver human-centric, cleaner and smarter technologies.
"Driving innovation to enrich people's lives," our corporate purpose, is at the center of everything we do. By fostering a purpose-driven approach, Nissan is building an adaptive organization that embraces new ways of delivering value with a strong, resilient spirit that makes us agile and sustainable. We also translate this to a set of behaviors that we call the Nissan Way, which defines how each of us should act in our daily work.
As a responsible corporate citizen, Nissan is not only committed to creating products and services that sustain and improve lives but also helping our society cope with urgent issues such as climate change and COVID-19, both of which are having a great impact on our daily lives. Our sustainability plan aims to reduce the company's environmental impact, strengthen its diversity and inclusion, and enhance its governance.
In January, Nissan set a carbon-neutral goal throughout its vehicle life cycle, including its business activities, by 2050. This supports the global focus on tackling climate change. As a milestone toward carbon neutrality, we aim to achieve 100% electrification of every all-new Nissan vehicle offering in key markets by the early 2030s. At the same time, as a passionate, innovative challenger, Nissan will continue delivering the driving excitement that is seen in our iconic cars like the GT-R and Z.
My aim is to make Nissan shine again, to increase corporate value and for Nissan to be needed by society for years to come. I look forward to your continued support.
President & CEO
Nissan Motor Co., Ltd.