Quality initiatives with the customers' perspective
We constantly work to improve the quality of our products and services. To do this, we focus firstly on customer feedback so that we can provide real satisfaction and continue to be chosen.
Nissan
aims
to
earn
its
customers’
trust
by
addressing
quality
as
a
companywide
issue.
This
means
providing
top-level
quality
to
customers
at
every
stage,
from
the
planning
of
new
vehicles
through
development,
manufacturing,
logistics
and
sales
to
aftersales
service.
Quality
reflects
how
successfully
Nissan
interacts
with
its
customers.
In
order
to
provide
the
value
that
customers
expect
and
respond
rapidly
if
they
are
not
satisfied,
we
listen
to
all
feedback
and
put
what
we
learn
to
use
in
measures
to
improve
quality
at
every
stage,
from
product
design
and
development
to
aftersales
service.
Reflecting Customer Feedback in Activities to Enhance Quality
We believe all employees must have a customer-centric perspective and are implementing a variety of activities, including companywide training to foster this mindset and efforts to provide opportunities to experience customer feedback on a daily basis.
Improving Product Quality
Improving Nissan’s sales and service quality
Another Quality Story
Another Quality Story Ⅱ