Long-term vision: Nissan Ambition 2030

What is Nissan Ambition 2030?

Together we empower mobility and beyond

In November 2021, we unveiled Nissan Ambition 2030, our long-term vision for empowering mobility and beyond for a cleaner, safer and more inclusive world.

Nissan Ambition 2030 guides how we will deliver superior value by empowering journeys and society through exciting, electrified vehicles and technological innovations.

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Management Message

CEO Message

COO Message

Focus

Accelerating electrified mobility with diverse choices and experiences
  1. Increase electrification sales mix
  2. Evolved all-solid-state batteries (ASSB)
Increasing accessibility and innovation in mobility
  1. Advanced autonomous vehicle technologies
  2. Create new mobility services for more efficient and sustainable mobility
Global ecosystem for mobility and beyond
  1. EV36Zero
  2. Enhance infrastructure and support a circular economy in energy management
  3. V2X

Accelerating electrified mobility for diverse choices and experiences

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As a pioneer in electric vehicles, Nissan has democratized EVs and invested in building charging infrastructure and energy management.

We will continue to accelerate electrification and technological innovation to provide a variety of exciting cars.

1. Increase electrification sales mix

Nissan intends to increase its electrification sales mix to provide customers with a variety of exciting cars and experiences.

By 2026

Investments in electrification 2 trillion yen
Electrified vehicles 20 powertrains
Global electrification sales mix More than 40%

By 2030

23 new electrified models, including 15 new EVs
Global electrification sales mix More than 50%

2. Evolved all-solid-state batteries (ASSB)

Nissan aims to launch EVs with its proprietary all-solid-state batteries (ASSB) by fiscal year 2028 to contribute to the full-scale democratization of EVs.

Downsized battery

Introduce EVs across segments including large vehicles

Reduced charging time

Make EVs more efficient and accessible

Reduced battery cost

Achieve cost parity between EVs and gasoline vehicles

Increasing accessibility and innovation in mobility

We are providing advanced autonomous vehicle technologies to achieve our ultimate goal of zero fatalities.

To meet the transportation needs of different markets, Nissan will collaborate with the most suitable partners to introduce new services for more efficient mobility in cities, as well as more sustainable mobility in rural areas.

1. Advanced autonomous vehicle technologies

By 2026

Expand ProPILOT technology to over 2.5 million Nissan and INFINITI vehicles

By 2030

Incorporate next-generation LIDAR systems on virtually every new model

2. Introduce new mobility services for more efficient and sustainable mobility

Easy Ride (Japan)

Field tests in Namie Town (Japan)

Joint research with NASA (U.S.)

Partnership with UK Transport Research Laboratory

Partnership with WeRide (China)

Global ecosystem for mobility and beyond

Nissan is committed to building a comprehensive EV ecosystem. We aim to make EVs truly sustainable through a battery-centered cycle.

EV36Zero

Nissan will expand its unique EV Hub concept, EV36Zero, from the U.K. to core markets including Japan, China and the U.S. EV36Zero is a fully integrated manufacturing and service ecosystem connecting mobility and energy management with the aim of achieving carbon neutrality.

Enhance infrastructure and support a circular economy in energy management

Ensuring vehicle batteries remain sustainable will also continue to be a priority for Nissan based on its decade of repurposing and recycling expertise with 4R Energy in Japan. We intend to expand our facilities with new locations in Europe.

V2X

Our infrastructure will support a circular economy in energy management, and we aim to fully commercialize our vehicle-to-everything and home-battery systems in the mid-2020s.