Developing attractive styling vehicle
Improving Perceived Quality and Developing Vehicles with Valued Designs
Perceived quality is the quality felt when seeing, touching, and operating a vehicle. The perception of quality is a particularly subjective matter, and applying objective criteria requires thorough studies. We conduct consumer research around the world targeting customers who have purchased or are considering purchasing a Nissan car in order to understand their perceptions better and incorporate those perceptions in new vehicles. Our perceived quality specialists communicate the voice of customers around the world and support us to develop attractive stylish vehicles that are valued by our customers.
What is perceived quality?
The
term
“perceived
quality”
refers
to
the
quality
that
customers
recognize
via
the
look,
touch
and
feel
of
a
car.
For
example,
in
a
showroom,
the
customer
would
first
take
a
glance
around
the
car,
then
open
the
door,
sit
on
the
seat,
and
check
the
quality
of
the
details.
At
Nissan,
we
are
systematically
working
on
techniques
to
enhance
both
the
high-quality
feel
and
the
craftsmanship
perceivable
through
the
five
senses.
"LOOK"
"TOUCH"
"FEEL"
Perceived quality goals
To ensure that the perceived quality of Nissan’s vehicles is high and that customers are satisfied after their purchase, Nissan is constantly researching customer preferences and sensibilities and engaging in a range of direct initiatives to improve perceived quality.
- Understand customer sensibilities via meticulous research into what people find attractive in order to deliver competitive products to customers.
- Deliver high-quality automobiles by paying close attention to details and how they are handled.
- Incorporate attractive perceived quality items ahead of competitors based on forecasts of future technological and market trends.
