Providing learning opportunities
School-visit program for environmental education: Nissan Waku-Waku Eco School (Japan)
The Nissan Waku-Waku Eco School was launched in Japan in 2008 as an easy-to-understand and fun way to learn about the environment, which has evolved in many countries and taken off around the world.
In Japan, the program promotes understanding of global warming issues, introduces Nissan's environmental initiatives, and provides children with experiences of the latest environmental technologies through test rides in the Nissan LEAF and other activities. The programs are designed for mainly 11-12 year-old school children to be conducted by Nissan employees. We also prepared materials with instructional DVDs for teachers and online classes via a web conferencing system. The cumulative number of participants in the program in Japan has exceeded 153,000 (as of March 31, 2025). In U.K. and China, Nissan also provide environmental education tailored to each situation.
To Nissan Waku-Waku Eco School (Japanese only)
Conveying the Magic of Monozukuri: Nissan Monozukuri Caravan and Nissan Design Waku-Waku Studio (Japan)
Nissan is undertaking various initiatives to pass on the appeal of monozukuri, Japan’s tradition of craftsmanship and manufacturing to future generations. In Japan, the magic of monozukuri is shared by Nissan employees through elementary school-visit programs: the Nissan Monozukuri Caravan and the Nissan Design Waku-Waku Studio. Some 10,000 children participate in the programs every year.
To Nissan Monozukuri Caravan (Japanese only)
To Nissan Design Waku-Waku Studio (Japanese only)
日産はこれまで従業員ボランティアの提供や資金面にて支援しており、2021年度には＄25,000を「テネシー森林保全プログラム」に寄付しました。日産からの支援は、都市の環境変化への解決策を見出し、健全で持続可能な社会に不可欠な自然や生物多様性を守るというTNCの目標達成に役立てられています。
Plant Tours (Japan)
Our plants strive to become a place that are loved and trusted by the local community, and value engagement with people in the community. Nissan welcome visitors to join factory tours throughout the year. In July 2020, we started an online plant tour using a video conferencing system in order to somehow convey monozukuri experience to children. Online plant tour enables us to show the areas through cameras, which were not open to the public during regular plant tours, and invite elementary school children living in distant areas.
To Nissan Monozukuri (Japanese only)
Traffic Safety Awareness Campaign: Hello Safety Campaign (Japan)
Since 1987, we have collected donations from employees for the Hello Safety Campaign, which we launched in Japan in 1972 to contribute to the promotion of traffic safety awareness campaigns near our business sites. In addition, donations to help prevent traffic accidents were sent to children in the neighborhoods of Nissan business sites through local traffic safety associations, municipalities, and other organizations. In fiscal 2019, we created the “Wheel Spinning (Guru-Guru) Exercise” with Niigata University to promote and encourage awareness of safe driving among elderly drivers. This exercise is designed to support mainly elderly drivers in raising their muscle strength and cognitive abilities by making daily exercise a part of their lifestyles so they can continue to drive safely.
Not only elderly drivers but also anyone who tends to be inactive and lack of exercise can expect improved physical functions with this exercise. In November 2024, in recognition of their efforts to date, and Niigata University was awarded Japan Sports Agency Commissioner Prize at the 13th “Extend Healthy Life Expectancy! Award”.
In March 2024, we announced the opening of the Nissan Heritage Cars & Safe Drive Studio, an innovative metaverse platform designed to educate visitors on traffic safety while offering a unique opportunity to interact with iconic heritage vehicles. This initiative — developed in collaboration with leading universities and the Traffic Safety Future Creation Lab — underscores Nissan's commitment to enhancing traffic safety education through cutting-edge technology.
* VR (Virtual Reality) communication technology that uses a three-dimensional virtual space.
Events called “Let’s Expand the Circle of Friends with the Wheel Spinning (Guru-Guru) Exercise” held at various locations
To Hello Safety Campaign (Japanese only)
Support for the Next Generation: Nissan Children's Storybook and Picture Book Grand Prix (Japan)
Nissan Children's Storybook and Picture Book Grand Prix is a creative children's storybook and picture book contest for amateur authors. The Grand Prix has produced a large number of outstanding works for 40 years since its foundation in 1984. The contest is organized by the International Institute for Children's Literature, Osaka, and Nissan is a co-sponsor as part of its social contribution activities.
Each year, out of nearly 2,000 entries, 38 Grand Prix winners are selected, including one grand prize winner each in the children's storybook and picture book categories. Nissan also publishes the grand prize-winning entries in each category with the cooperation of publisher BL Publishing Co., Ltd. and donates them to the libraries and child care facilities around Nissan offices across Japan. We also donate books to Japanese schools and Japanese language schools near our overseas business sites and have donated a total of more than 290,000 books in Japan and abroad. Supporting the children who will lead the next generation is a theme that Nissan has consistently addressed through its social contribution activities.
To Nissan Children's Storybook and Picture Book Grand Prix(Japanese only)
Support for an Environmental Awareness Campaign of World Wide Fund for Nature Japan (WWF Japan) and Activities around the World (Japan, China and Canada)
Nissan supported the environmental awareness campaign Earth Hour 2025 organized by WWF Japan, calling for employees worldwide to take action to turn off lights, while Nissan’s operating companies in Japan and overseas participated in the lights-off movement.
Since fiscal 2019, Nissan Canada (NCI) is an official partner of WWF Canada and participates in environmental fundraising events like the CN Tower Climb (2024). The event supports WWF’s 10-year plan to Regenerate Canada and build a future with abundant wildlife, where nature and people thrive.
* Regenerate Canada: https://wwf.ca/regeneratecanada/
Support for environmental sustainability education and natural habitat revival (U.S.)
Nissan North America (NNA) supports a range of environmental nonprofits through both employee volunteerism and financial contributions. In fiscal year 2024, Nissan awarded grants to 12 environmental sustainability-focused organizations. To aid native habitat restoration efforts in Middle Tennessee, a Nissan Titan truck was donated to Nissan Neighbor Tennessee Environmental Council. Volunteer events took place in Nissan operational communities in Middle Tennessee, Dallas, Texas and Farmington Hills, Michigan where hundreds of Nissan employees volunteered time to plant trees, clean rivers, and restore habitats.
Additionally, “Recycling Round Up” event took place at Nissan North America’s Headquarters in April 2024, with 340 households participated to drop off hard-to-recycle items, resulting in a reduction of over 26 tons of waste that would normally be disposed of in landfills.
Driving safety program support for teenagers (U.S.)
Nissan North America (NNA) provided financial support to ThinkFast®* programming in over 40 high schools in Middle Tennessee, Central Mississippi, and Southeast Michigan in fiscal year 2024. Approximately 11,000 took part in the 2024 ThinkFast experience funded by Nissan. In addition, NNA in collaboration with Children’s Hospital “Be in the Zone” Teen Driver Safety program. Following an immersive “hospital day” activity that includes presentations from emergency room doctors, helicopter medics, and Nissan’s product safety engineers, students design a project to educate their school on the importance of safe driving. An estimated 20,000 students and community members benefitted from BITZ presentations in 2024.
Through donations, employee volunteerism, and safety events, an estimated 6,500 families benefitted from Nissan’s child passenger safety initiatives in FY24.
* ThinkFast®: An interactive awareness game show that educates students about the importance of driving safety.
Developing the Next Generation of Scientists and Engineers (U.S.)
In the United States, Nissan North America (NNA) is investing in the workforce of tomorrow through support of STEM initiatives and technical education training programs. We provide financial support to develop STEM programs for students in elementary, middle and high schools and to support university STEM programs.
In FY24, NNA continued support for the Be Pro Be Proud mobile career trailers that traveled throughout Tennessee to visit middle and high schools. 10,000 students at 70 schools engaged in this highly interactive educational experience that promotes skilled trade fields.
Also NNA provided financial support to robotics programs for students through partnerships with schools and youth-serving nonprofits in Nissan operational communities in Arizona, Michigan, Mississippi, Tennessee and Texas. Additionally, employees provide mentorship and volunteer support to many of these programs. To directly encourage the future workforce, NNA donated more than 350 vehicles to automotive technology programs in 2024. An estimated 7,000 students participated in hands-on learning experiences through these vehicles.
School support program: Profi-san (Brazil)
Nissan do Brasil Automóveis (NBA) conducted the program Profi-san aimed at public school students in the southern region of Rio de Janeiro. Profi-san provides support through two main initiatives: providing specialized education through digital game programming courses and supporting improvements to the school physical facilities to promote accessibility for students with disabilities, benefited around 700 students in 2024.
Providing Educational Opportunities to Children: Nissan Skills Foundation (U.K.)
The Nissan Skills Foundation was established in 2014 in the United Kingdom. As of March 2025, it has provided about 100,000 students with programs on various themes such as environment and manufacturing to inspire the engineers and manufacturers of the future. The Skills Foundation now also supports three International STEM challenges for school children, VEX IQ Robotics, VEX GO, FIRST LEGO League. For all of these activities Nissan supports local teams with equipment, resources and knowledge whilst hosting the regional finals onsite.
In 2022 the Nissan Skills Foundation introduced “Lesson In a Box.” aiming at younger primary school children. In 2024, 853 children receive a box full of STEM related activities related to Nissan and Japanese culture.
NMUK also launched new academy programme in collaboration with a local school and college to raise learners’ aspiration to work in advanced manufacturing and engineering careers by providing opportunity to study high quality curriculum integrated with industry experience and skills.
Education Support for Children and Youth: Nissan Dream Classroom (China)
Since 2013, Nissan (China) Investment (NCIC) has operated the Nissan Dream Classroom educational program, which helps elementary pupils. The program now offers a wide variety of lessons by NCIC and DFN (Dongfeng Motor Co., Ltd. Dongfeng Nissan Passenger Vehicle Company), including the environment, monozukuri, design, intelligent driving and the basics of automotive culture, with benefited over 2,300,000 students by the end of 2024.
Meanwhile, since 2020, along with its regular courses, the Nissan Dream Classroom has been offering campaigns such as "Nissan #DrawDrawDraw", which build up a larger platform for children to showcase their learning achievements and unleash their potential. Over 25,500 users participated in the event and experienced up close the innovation and excitement brought by Nissan brand.
Educational Support from the Nissan Global Foundation (Japan)
The Nissan Global Foundation pursues the vision of realizing a prosperous future society through human resource development by conducting various training programs. The foundation supports science education of the elementary and middle schools and science research meetings which seek to foster logical and scientific thinking skills among schoolchildren and to enhance teachers' teaching skills.
Additionally, aiming to nurture girls who will lead the field of science and technology, the foundation established the “Nissan Global Foundation Rikajo Prize” for elementary and middle schools in Japan.
Furthermore, from fiscal 2019, it started a program to develop the talent of the future and launched a project to create a class designed for future leaders based on joint research with Waseda University. In "Future Leaders Classroom advanced course" which evolved from the introduction one held in 2024, 19 junior high school and high school students participated. They had direct conversations with instructors and engaged in workshops on four themes: "Leadership" "Artistic Thinking" "Systems Thinking" and "Science Fiction Thinking". They reflected on themselves as future leaders.
To Nissan Global Foundation official website (Japanese only)
Yokohama F. Marinos Hometown activity (Japan)
The Yokohama F. Marinos is aiming to make its hometown more vibrant through the power of sports, providing opportunities for all people in local communities to enjoy sports from the bottom of their hearts.
In its hometown (Yokohama City, Yokosuka City, and Yamato City in Kanagawa Prefecture), the team carries out activities such as the “Soccer & Dietary Education Caravan” that convey the joy of physical activity and food education, and classes on traffic safety. In addition, the team established “Yokohama F. Marinos Futuro”, a soccer team for a disabled people and have engaged in activities supporting the affected area of natural disasters.
Nissan Institute of Japanese Studies, Oxford (U.K.)
Founded at the University of Oxford in 1981, the Nissan Institute of Japanese Studies is a well-known European center for research on modern Japan that contributes to the promotion of mutual understanding between Japan and Europe.