Since 1933, Nissan has been creating the kinds of cars that
move people’s hearts. In our pursuit of this ideal, we have always
challenged the limits of what is possible by rejecting assumptions and
turning conventional wisdom on its head. Our history has seen us
take on an endless series of challenges.
Looking back over those years, one can see that the challenges
we have taken on have centered on four main areas.

We have never lost sight of the importance of our relationship with
society and have always remained focused on the effects we have on
people’s lives.
Thanks to this approach, the innovations that we have made along
the way have sometimes transcended the realm of auto manufacturing
and have brought about wide-ranging societal changes.
For example, zero emission vehicles. Nissan’s development of electric
vehicles began with the Tama electric car. That work led to to today’s
Nissan LEAF and e-NV200 EVs.

Ever since Nissan’s founding, we have placed importance on bringing
the fun and convenience of automobiles to all.
With Datsun brand cars, for example, we aimed to enable each household
to own their car by creating Japan’s first mass-produced automobile,
and these cars are now symbolic of that age.
With the Nissan Z-car series we also made owning a sports car something
everyone could achieve.
This ethos is what is driving the re-launch of Datsun brand vehicles in 2014.

Learning from engineers from overseas, collaborating with companies
with differing areas of strength, and increasing Nissan’s organizational
and cultural diversity have all contributed greatly to our auto
manufacturing capabilities.
80 years have passed since our founding–a time when we were striving
hard to learn from the cutting-edge technologies of companies outside
Japan as quickly as we could.
Nowadays we have R&D bases located around the globe,
and are therefore able to reflect the culture and preferences of local
people in the cars we create.
Today, right at this very minute, we are carrying on our conversation
with our customers worldwide.

We are very passionate about driving experience, not only with cars
like the Skyline and Nissan GT-R, but with all of the cars we produce.
And this passion is growing more intense with the passing of time.
Through our long years of experience in motorsports, we have learned
a great deal about making cars that are faster, more beautiful, safer,
more responsive, and simply more fun to drive.
Our passion is to create ever-better cars for our customers, and this
will always be the case. We will continue to refuse to be beholden to
conventional wisdom.
We are driven by the goal of moving people, moving their hearts, and
changing history; we will cease in these efforts.

How did the four main areas Nissan focuses on come into being,
how have they developed over the years, and how have they
influenced the Nissan we know today?
You can find the answers by visiting the NISSAN STORIES section
of this website.