1930s

1930's

Datsun 14

Aikawa soon recognized the excellence of the DAT car and acquired the manufacturing rights. Following mergers, Kwaishinsha became DAT Jidosha Seizo Co., Ltd., and in 1930 the firm built a new compact car. The Datson (son of DAT) then completed a grueling test run between Osaka and Tokyo without a hitch. Its name was changed to Datsun in 1932.

Aikawa then established Jidosha Seizo Co., Ltd., in 1933 to ramp up production. In 1934, the company was renamed Nissan Motor Co., Ltd. The Yokohama Plant — Japan's first automobile mass production facility — launched the following year, and Nissan began exporting cars to Asia, Central and South America and other regions.

The Automobile Manufacturing Industries Act was enacted in 1936 to promote the domestic auto industry, and domestic cars gradually replaced imports on Japanese roads.

1931

August

Datsun Passenger car

1932

April

Datsun Model 10

September

Datsun Model 11

1933

October

Datsun Model 12

Datsun Model 12

Datsun Model 12

December

Jidosha Seizo Co., Ltd., predecessor of Nissan Motor Co., Ltd., is established in Yokohama with paid-in capital of ¥10,000,000. Yoshisuke Aikawa is named the new company's president.

Yoshisuke Ayukawa介

Yoshisuke Ayukawa

1934

April

Datsun Model 13

May

Construction of the Yokohama Plant is completed. Production of tools commences.

June

The Company name is changed to Nissan Motor Co., Ltd.
The first Datsuns are exported to Asia and Central and South America, with shipments totaling 44 units.

The first Datsuns are exported

The first Datsuns are exported

1935

April

Datsun Model 14

The first car manufactured by a fully integrated assembly system rolls off the line at the Yokohama Plant.

Datsun Model 14

Datsun Model 14

May

The corporate mark is chosen.

1936

May

Datsun Model 15

Datsun Model 15

Datsun Model 15

1937

April

Datsun Model 16

Datsun Model 16

Datsun Model 16

June

Nissan Passenger car Model 70
Nissan Truck Model 80
Nissan Bus Model 90

Nissan Passenger car Model 70

Nissan Passenger car Model 70

1938

April

Datsun Model 17

Datsun Model 17

Datsun Model 17