1930s

Datsun 14

Aikawa soon recognized the excellence of the DAT car and acquired the manufacturing rights. Following mergers, Kwaishinsha became DAT Jidosha Seizo Co., Ltd., and in 1930 the firm built a new compact car. The Datson (son of DAT) then completed a grueling test run between Osaka and Tokyo without a hitch. Its name was changed to Datsun in 1932.

Aikawa then established Jidosha Seizo Co., Ltd., in 1933 to ramp up production. In 1934, the company was renamed Nissan Motor Co., Ltd. The Yokohama Plant — Japan's first automobile mass production facility — launched the following year, and Nissan began exporting cars to Asia, Central and South America and other regions.

The Automobile Manufacturing Industries Act was enacted in 1936 to promote the domestic auto industry, and domestic cars gradually replaced imports on Japanese roads.

1931
1932
1933
1934
1935
1936
1937
1938

1931

August

▪

Datsun Passenger car

1932

April	▪	Datsun Model 10
September	▪	Datsun Model 11

1933

October	▪	Datsun Model 12 Datsun Model 12
December	▪	Jidosha Seizo Co., Ltd., predecessor of Nissan Motor Co., Ltd., is established in Yokohama with paid-in capital of ¥10,000,000. Yoshisuke Aikawa is named the new company's president. Yoshisuke Ayukawa

1934

April	▪	Datsun Model 13
May	▪	Construction of the Yokohama Plant is completed. Production of tools commences.
June	▪	The Company name is changed to Nissan Motor Co., Ltd. The first Datsuns are exported to Asia and Central and South America, with shipments totaling 44 units. The first Datsuns are exported

1935

April	▪	Datsun Model 14 The first car manufactured by a fully integrated assembly system rolls off the line at the Yokohama Plant. Datsun Model 14
May	▪	The corporate mark is chosen.