Living aid in local communities
“Onigiri Action” helps provide school lunches to children in developing countries in partnership with Nissan Serena (Japan)
Through its branding of the Nissan Serena, Nissan has participated as an official partner in “Onigiri Action”, a program run by the nonprofit organization TABLE FOR TWO International (TABLE FOR TWO). The organization aims to right the global food imbalance by providing healthy school lunches to children in developing countries. “Onigiri Action” is a program in which five school lunches are donated to children in Africa and Asia each time a picture related to onigiri (rice balls) or things shaped like onigiri is posted on social media through the program.
Nissan has supported this program since 2018, believing TABLE FOR TWO’s philosophy was aligned with Nissan Serena’s concept of “continuing to be a minivan for families that broadens the potential of children”. As Nissan initiative as a top sponsor of Onigiri Action related to the Nissan Serena, we encouraged customers visiting Nissan showrooms nationwide and global Nissan employees to participate in the program and through these activities. In 2025, thanks to over 290,000 posts, a total of 1,464,000 meals were delivered to children in Asia and Africa. In 2019, Onigiri Action received the SDGs Deputy-chief’s Award (by the Minister of Foreign Affairs) at the “Japan SDGs Award” in recognition for its activities.
To Onigiri Action related release (Japanese only)
Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture) (Japan)
Since 2000, Nissan has sponsored the Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture), co-hosting this wheelchair sports competition with local organizations. We have supported this event with the aim of increasing the profile of disability sports, improving the level of competitors, engaging people in the area and building caring communities. Nissan Cup Oppama Championship 2025 was held on December 7th, 2025, with a total of 200 people participating in the race. Additionally, 12 Nissan employees supported event as volunteers.
Nissan Fureai Road Race (Japan)
Since 2008, R&D divisions have been encouraging social contribution activities by employees under banner, NICE WAVE Activity. As part of these activities, the Nissan Fureai Road Race (blind marathon) has been held at the Nissan Technical Center (Atsugi City, Isehara City) since 2012, with the theme of "Let's run as fast as we can on a safe and spacious course" for the visually impaired and able-bodied together and the center is open to the community. Nissan held 15th Nissan Fureai Road Race on March 5th, 2026, with a total of 1,000 people participating in the race. Additionally, 48 Nissan employees supported the event as volunteers.
Initiatives to Encourage Proactive Philanthropic Activities by Each Employee (Japan)
Nissan supports philanthropic activities of employees so that they have an interest in social issues and participate in philanthropic activities proactively. In 1996, Nissan introduced “Nissan Financial Support Program for Volunteer Activities”, in which Nissan financially supports employees for their social contribution activities (e.g. volunteer activities and donations). Moreover, R&D division has started “NICE WAVE activity” to encourage social contribution activities by engineers since 2008.
Partnership with Habitat for Humanity (U.S.)
Nissan North America (NNA) has been collaborating with the NGO Habitat for Humanity (Habitat) since 2005. Habitat, an international aid organization that fosters hope by helping people build or improve their homes, has a vision of “a world where everyone has a decent place to live”. The nonprofit works to construct homes, revitalize neighborhoods and support families’ self-reliance in more than 70 countries across the world.
Since the partnership began, NNA has logged more than 180,000 employee volunteer hours and contributed more than $22 million to help build homes across the U.S. NNA’s support also includes annual vehicle donation to affiliates across the U.S. and NNA‘s employee engagement at Habitat ReStore locations.
In 2025, NNA participated in 10 house build projects in Nissan operational communities throughout the United States. Over 950 employees donated 5,800 hours toward these construction efforts. Additionally, two Nissan Frontiers were donated to two Habitat for Humanity affiliates to support their home building efforts.
Foundation Support Activities (U.S. and Canada)
Nissan also conducts its own initiatives by business operation sites and affiliates in each country to meet the local needs. The Nissan Foundation, established in the U.S., Canada, and other countries, has been conducting social contribution activities in various forms to help energize communities and resolve issues.
In the United States, we support many communities through the Nissan Foundation, which funds educational programs encouraging people to value the cultural diversity that exists within American society. Established in 1992, the Nissan Foundation has contributed nearly $18 million to more than 150 nonprofit organizations across the country as of the end of March 2026. In fiscal 2025 the foundation donated $755,000 to 37 U.S. organizations in support of cultural diversity education programs, including the Arab American National Museum (Dearborn, MI), Native American Indian Association of Tennessee (Nashville, TN), Japanese American National Museum (Los Angeles, CA), Midori & Friends (New York City, New York), and the National Center for Civil and Human Rights (Atlanta, GA).
Nissan Canada (NCI) supports local charities through the Nissan Canada Foundation including various universities as well as to support education. In 2025, NCI implemented an employee donation program for WWF. In addition, NCI ran a drive to raise money and food for our partner Food Banks Mississauga. NCI employees were able to bring in non-perishable items or make an online donation. We had 243lbs of food, over $2,000 donated.
Environmental Conservation and Community Support Initiatives (Mexico)
Nissan Mexicana, S.A. de C.V. (NMEX) is advancing initiatives that aim to both protect the environment and improve the quality of life in local communities. Since 2018, the company has planted approximately 6,000 trees as part of its reforestation efforts, contributing to CO₂ emissions reduction and ecosystem restoration.
More than 200 employees and their families have participated in these activities to date.
In 2024, NMEX also began collaborating with the NGO TECHO to provide rainwater harvesting systems to socially vulnerable communities in the greater Mexico City area. In 2025, approximately 70 Nissan employee volunteers took part in this initiative. Through these efforts, access to water for daily use has been improved, contributing to better living conditions.
In addition, NMEX promotes sustainability training and awareness programs for its employees, fostering environmental awareness and encouraging collective action.
Support for WWF Ecosystem Conservation Program (Thailand)
Nissan Motor (Thailand) Co., Ltd. (NMT) continues its partnership with WWF Thailand for the third consecutive year to support tiger conservation and ecosystem restoration in the Upper Western Forest Complex. By providing Nissan Navara pickup trucks, essential supplies, and equipment for field operations, NMT helps rangers and conservation teams access remote and challenging terrain. This collaboration contributes to strengthening wildlife monitoring and patrol efforts, as well as promoting long-term biodiversity conservation.
Support for Forest Fire Rescue (Thailand)
Nissan Motor (Thailand) Co., Ltd. (NMT) continues its forest fire prevention support for the fifth consecutive year by donating essential supplies to the Fire Hawk Team at the Chiang Mai Forest Fire Control Extension Center, helping reduce PM2.5 air pollution in Northern Thailand. In fiscal year 2025, NMT support includes solar-powered charging units, food supplies, and equipment to assist officers working in remote, mountainous forest areas. The initiative builds on previous contributions such as Nissan Navara pickup trucks and community projects like check dam construction, reinforcing Nissan’s long-term commitment to environmental protection, cleaner air, and sustainable communities.
