Living Aid in Local Communities
International Cooperation Through Walking: Sponsorship of Walk in Her Shoes (Japan)
To bring water resource issues and women's human rights issues in developing countries closer to employees, Nissan supports the "Walk in Her Shoes" campaign organized by Care International Japan and encourages employees to participate. Donations are made based number of steps taken by participants during the three-month campaign period, whenever they want and wherever they want, to support girls in developing countries who miss earning a basic education as they need to fetch water for their families.
In 2024, 4th year of participation, Nissan Trading Co., Ltd. and Nissan Creative Service Co., Ltd. Joined sponsorship. 814 employees, including those from affiliated companies, participated in the campaign, which has been well received as a social contribution activity that promotes their own health.
“Onigiri Action” helps provide school lunches to children in developing countries in partnership with Nissan Serena (Japan)
Through its branding of the Nissan Serena, Nissan has participated as a top sponsor in “Onigiri Action”, a program run by the nonprofit organization TABLE FOR TWO International (TABLE FOR TWO). The organization aims to right the global food imbalance by providing healthy school lunches to children in developing countries. “Onigiri Action” is a program in which five school lunches are donated to children in Africa and Asia each time a picture related to onigiri (rice balls) is posted on social media through the program.
Nissan has supported this program since 2018, believing TABLE FOR TWO’s philosophy was aligned with Nissan Serena’s concept of “continuing to be a minivan for families that broadens the potential of children”. As a Nissan initiative as a top sponsor of Onigiri Action related to the Nissan Serena, Nissan has donated 10 school lunches for every social media post–double the ordinary amount. We encouraged customers visiting Nissan showrooms nationwide to participate in the program and through these activities. In 2023, thanks to 322,300 posts, a total of 1,809,860 meals were delivered to children in Asia and Africa. In 2019, Onigiri Action received the SDGs Deputy-chief’s Award (by the Minister of Foreign Affairs) at the “Japan SDGs Award” in recognition for its activities.
To Onigiri Action related release (JAPANESE ONLY)
Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture) (Japan)
Since 2000, Nissan has sponsored the Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture), co-hosting this wheelchair sports competition with local organizations.
We have supported this event with the aim of increasing the profile of disability sports, improving the level of competitors, engaging people in the area and building caring communities. Nissan Cup Oppama Championship 2023 was held on February 4th, 2024, with a total of 200 people participating in the race. Additionally, 10 Nissan employees supported event as volunteers.
Nissan Fureai Road Race (Japan)
Since 2008, R&D divisions have been encouraging social contribution activities by all employees under banner, NICE WAVE Activity. As part of these activities, the Nissan Fureai Road Race (blind marathon) has been held at the Nissan Technical Center (Atsugi City, Isehara City) since 2012, with the theme of "Let's run as fast as we can on a safe and spacious course" for the visually impaired and able-bodied together and the center is open to the community. Nissan held 13th Nissan Fureai Road Race on March 21st, 2024, with a total of 550 people participating in the race. Additionally, 60 Nissan employees supported the event as volunteers.
Foundation Support Activities (U.S., Australia and Canada)
Nissan also conducts its own initiatives by business operation sites and affiliates in each country to meet the local needs. The Nissan Foundation, established in the U.S., Australia, Brazil, Canada, and other countries, has been conducting social contribution activities in various forms to help energize communities and resolve issues.
In the United States, we support many communities through the Nissan Foundation, which funds educational programs encouraging people to value the cultural diversity that exists within American society. Established in 1992, the Nissan Foundation has contributed over $16 million to more than 150 nonprofit organizations across the country as of the end of March 2024. In fiscal 2023 the foundation donated $1.2 million to 39 U.S. organizations, supporting programs such as the Children's Museum of Manhattan, Native American Indian Association of Tennessee, and Two Mississippi Museums.
Nissan Motor Australia (NMA) supports philanthropic activities through the Nissan Australia Foundation. Since fiscal 2017 it has supported small and medium-sized Australian charitable organizations, helping to expand or continue their activities.
Nissan Canada (NCI) supports for education through the Nissan Canada Foundation. Since 2008, Nissan Foundation supports for the students in Georgian College who need financial support. Georgian College has a specialized automotive program and NCI has many interns and employees who graduate from there.
Club Impacto Positivo: Huella de carbono (Argentina)
In 2022 we took the first step along with our partner, Carbon Neutral +. In 2023, we measured our corporate carbon footprint generated during 2022 and totally offset it through the acquisition of certificates that support renewable energy generation projects and by reforesting the Lanín National Park with NGO Asociación Amigos de la Patagonia. 1,250 Araucarias Araucanas (local native tree) has been planted through this activity.