1960s

Datsun Bluebird 510
This
decade
saw
Japan's
road
network
undergo
rapid
development
in
preparation
for
the
1964
Tokyo
Olympic
Games
and
the
1970
World
Expo
in
Osaka,
with
new
expressways
opening.
Automakers
released
mass-market
models
in
rapid
succession
to
popularize
private
car
ownership.
In
particular,
the
Datsun
Sunny
1000
—
a
sedan
launched
by
Nissan
in
1966
—
opened
the
door
in
earnest
to
a
new
era
of
private
car
ownership.
An
innovative
product
ahead
of
its
time,
the
Sunny
became
a
social
phenomenon.
The
first
Japanese
Grand
Prix
car
race
was
held
at
the
Suzuka
Circuit
in
1963.
This
triggered
increased
interest
in
sports
cars
and
spurred
on
competition
for
higher
performance
automobiles.
Nissan's
new
Datsun
Fairlady
and
the
Prince
Skyline
GT
were
notable
high-performance
cars
in
the
mid-1960s.
As
part
of
an
industry
reorganization
by
the
Ministry
of
International
Trade
and
Industry,
Prince
Motors
—
which
excelled
in
technological
development
—
merged
with
Nissan
in
1966.
The
move
not
only
brought
the
Skyline
and
Gloria
into
Nissan's
lineup
but
allowed
it
to
hone
its
strengths
in
product
planning
and
development.
From
that
time
on,
Nissan’s
technological
prowess
became
well
known
and
respected.
1960
January | ▪ |
Datsun Fairlady SPL212 (for export only) ![]() Datsun Fairlady SPL212 (for export only) |
March | ▪ |
Echo Model GC140 The technological cooperation agreement with Austin Motor expires. |
April | ▪ |
Caball
Model
C140 ![]() Cedric Model 30 |
June | ▪ |
Nissan wins the 10th Annual Deming Prize for excellence in industrial engineering. |
September | ▪ |
Nissan Motor Corporation in U.S.A. is established. |
October | ▪ |
Patrol
Model
60 ![]() Patrol Model 60 |
- | ▪ |
Prince Light Coach Model BQVH-2 |
1961
August | ▪ |
Datsun Truck Model 320 ![]() Datsun Truck Model 320 |
September | ▪ |
Nissan Mexicana, S.A. de C.V. is established. (Production begins in July 1966.) |
1962
January | ▪ |
Junior Model 40 |
February | ▪ |
Cedric Special Model 50 |
March | ▪ |
Construction of the Oppama Plant is completed. (Partial operations begin in October 1961.) ![]() |
August | ▪ |
Prince Miller Model T430 |
September | ▪ |
Prince Gloria Model S40 ![]() Prince Gloria Model S40 |
October | ▪ |
Datsun Fairlady Model SP310 ![]() Datsun Fairlady Model SP310 |
1963
March | ▪ |
Prince Clipper Model T631 |
September | ▪ |
Datsun Bluebird Model 410 ![]() Datsun Bluebird Model 410 |
October | ▪ |
Prince Light Coach Model B632 |
November | ▪ |
Prince Skyline Model S50 ![]() Prince Skyline Model S50 |
1964
March | ▪ |
Datsun Cablight Model A220 |
September | ▪ |
Prince Homer Model T640 |
1965
April | ▪ |
Silvia Model CSP311 |
May | ▪ |
Datsun Truck Model 520 Construction of the Zama Plant is completed. (Partial operations begin in December 1964.) ![]() Datsun Truck Model 520 |
August | ▪ |
Prince Homy Model B640 |
October | ▪ |
President
Model
150 ![]() Cedric Model 130 |
1966
April | ▪ |
Datsun Sunny Model B10 ![]() Datsun Sunny Model B10 |
May | ▪ |
Nissan Motor Co. (Australia) Pty. Ltd. is established. |
August | ▪ |
Echo
Model
GC240 Nissan merges with Prince Motors, Ltd. of Japan; the Murayama Plant is acquired by Nissan. |
1967
February | ▪ |
Datsun Sunny Truck Model B20 |
April | ▪ |
Gloria Model A30 ![]() Gloria Model A30 |
July | ▪ |
Construction of the Honmoku Wharf is completed. |
August | ▪ |
Datsun Bluebird Model 510 ![]() Datsun Bluebird Model 510 |
- | ▪ |
Prince Miller Model T446 |
1968
January | ▪ |
Headquarters operations are moved to the Company's new building in the Ginza area of Tokyo. |
April | ▪ |
Laurel Model C30 ![]() Laurel Model C30 |
July | ▪ |
Skyline Model C10 ![]() Skyline Model C10 |
October | ▪ |
Datsun Cabstar Model A320 A business cooperation agreement is concluded with Fuji Heavy Industries, Ltd. |
1969
February | ▪ |
Skyline 2000GT-R Model C10 ![]() Skyline 2000GT-R Model C10 |
June | ▪ |
Truck Model 780 |
August | ▪ |
Datsun Sunny Cab Model C20 |
October | ▪ |
Fairlady Z Model S30 ![]() Fairlady Z Model S30 |
November | ▪ |
Cumulative exports surpass 1,000,000 units. |