Redefine our product and
market strategy

As part of the Re:Nissan plan, we are redefining our market and product strategy with sharper focus. Our steady recovery cannot rely solely on cost reductions—it must be supported by redefined market strategy and strong product offerings tailored to each region.

We are prioritizing markets and products to ensure we have the right models for the right markets at the right price points, aligning supply with demand. In Europe, we are strengthening our electrification footprint through new model offerings and Alliance synergies. In China, we are accelerating innovation and cost competitiveness through our joint venture. In Japan and North America, we are reinforcing the brand power by focusing on signature technologies and iconic models.

This region-specific approach reflects our commitment to sustainable growth and rebuilding trust with the people who drive Nissan forward.

We're redefining our product strategy to better reflect what customers truly value—vehicles that spark emotion, deliver everyday reliability, and embrace innovation.

Our future lineup will be organized into four distinct categories, each playing a vital role in Nissan's growth: Heartbeat models that represent our brand's identity, Core vehicles that ensure stability, Growth models that captures emerging opportunities, and Partnership models developed with trusted partners. Together, they form more attractive and competitive portfolio built for the needs of today and tomorrow.