Disaster Relief
Disaster Recovery
Support for regions affected by Great East Japan Earthquake (Japan)
Online Lecture for Employees to Learn about the Current Situation in Affected Regions
We provided various forms of support in the immediate wake of the Great East Japan Earthquake of March 11, 2011, and we have continued to help affected regions rebuild through strong employee participation. Until fiscal 2019, we have visited the district of Futaba, Fukushima Prefecture and other areas, cooperating with NPOs engaged in reconstruction activities, conducting volunteer activities in a disaster-prevention green belt, and touring the town. In fiscal 2021, the COVID-19 pandemic forced us again to cancel our visit to the affected areas. However, in order to understand the current situation and issues in those areas, we communicated to employees with the latest information from people outside the company who are engaged in reconstruction in Namie Town, in order to keep their interest in the affected areas.
Nissan Smile Support Fund
Nissan established the Nissan Smile Support Fund in 2011 with the goal of helping children in disaster-stricken areas smile again. The Nissan Smile Support Fund offers assistance that meets the changing needs of such regions, operating free schools and places to go after school and providing learning venues for deepening regional understanding as well as recreational and nature experience programs. In 2020, we supported programs conducted by 10 NPOs that are independently active in Iwate, Miyagi, and Fukushima Prefectures. From January 2021, we focused our activities on Fukushima Prefecture and started to provide support to six NPOs operating in the prefecture with the aim of supporting children who have been forced to evacuate for a prolonged period due to the nuclear power plant accident and are facing complicated issues. After serving a total of 13 years, this foundation has fulfilled its role and concluded its activities with the year 2024.
Proof-of-concept experiment for community development using new mobility
In 2021, Nissan signed the Collaboration Agreement for Community Development Utilizing New Mobility in the Hamadori Region of Fukushima Prefecture together with the three municipalities of Minami Sohma City, Namie Town, and Futaba Town as well as seven corporations. It has been working on proof-of-concept experiments to build a new mobility service that will serve as a transportation infrastructure to support regional activities.
The activities of the agreement, which have been undertaken with the aim of enriching the lives of residents, creating new service, and increasing the number of people interacting with each other mainly in the Hamadori Region, gave rise in 2022 to Nissan Smart Mobility, an on-demand vehicle hailing service designed to allow anyone to freely move around the community. Additionally, in 2023 Sumamobi Kids, a transportation service for children, was created and has taken root as a new transportation mode for local citizens.
Furthermore, a proof-of-concept experiment on energy management use of electric vehicles that started in Namie Town has begun in earnest from 2024 as Nissan Energy Share.
To Nissan Smart Mobility (Japanese only)