The all-new "Nissan Ariya" embodies the new design language of the Nissan brand, "Timeless Japanese Futurism." Using the keywords "sleek," "sexy," and "seamless," designers portrayed the image of Nissan's advanced technologies through the exterior design. The new NISSAN brand logo and V-motion signature shine bright and the beltline has architectural beauty. The body color combination of copper with a black roof was inspired by the moment when the sun marks the beginning of a new day. Designed with the Japanese concept of “omotenashi," true Japanese hospitality, and "ma," mastery of the empty space, in mind, the refreshingly open and spacious cabin feels like your favorite lounge, made possible by the flat floor provided by the new EV platform.
- 2021 Auto Color Awards Grand Prix (Japan)