CEO Message
Driving innovation to enrich people’s lives
Nissan Motor Co., Ltd.
Since Nissan was established as a company, we have embodied the spirit of "doing what others don't dare to do" in developing innovative products and technologies. We have always demonstrated a passion for innovation, and it is in our DNA to create new value in transforming how we both live and drive.
These are critically important now, especially with three major shifts currently underway in the world: the climate crisis, the rise of social issues such as ageing populations, and increasingly sustainability-conscious customers. These shifts mean that the role of the company is fast evolving. In response, as responsible corporate citizens, we challenge ourselves at Nissan to ask, "Why do we exist?", "What is our role in society?", and "How should we act as a business?"
Nissan Ambition 2030, which we announced in November 2021, outlines our long-term vision in addressing these shifts. With sustainability at the core of our business, we envision a cleaner, safer and more inclusive world and empower society by creating a smart eco system with integrated mobility through collaboration.
Embarking on our Ambition 2030 journey is a necessary next step for Nissan as we shift our gear from focusing on business transformation – with ongoing progress on our Nissan NEXT transformation plan – to realizing a progressive future working together for customers and society.
It will enable Nissan to make continued progress on its efforts to electrify every all-new vehicle offering in key markets by the early 2030s as well as in achieving carbon neutrality across our operations and product lifecycle by 2050. At the same time, Nissan will continue delivering the same driving excitement that is seen in our iconic cars like the GT-R and Z.
As we pursue our Ambition 2030 vision, our corporate purpose of “Driving innovation to enrich people’s lives,” remains at the center of everything we do. Through this purpose-driven approach, we endeavour to build an agile and resilient organization that embraces new ways of delivering value to customers and society. With this purpose in mind, we have also redefined a set of principles that frame our mindset and guide our actions, which we refer collectively to as the Nissan Way.
Leveraging our Ambition 2030 vision and the principles of the Nissan Way to guide us, and our corporate purpose to unite us, my aim is to build on the strong foundations that Nissan now has in place to empower mobility and beyond through our global industrial strategy, the fostering of human capital and our cultural diversity and the collective strengths of the Alliance. I look forward to your continued support.
President & CEO
Nissan Motor Co., Ltd.
