Volume growth in major markets

Ensuring market growth through a tailored regional strategy

Nissan aims to maximize volume growth in our major markets through a tailored regional strategy. In key regions and markets, Nissan’s actions by fiscal year 2026 (unless otherwise indicated) include:

Nissan will build a balanced product portfolio of diverse and highly competitive new models to achieve sustainable growth in the rapidly changing Chinese market.  Our aim will be to provide a more exciting mobility experience to all customers in China by utilizing cutting-edge AI technology.

Concept Cars

Under the theme of "A new Nissan for a new era in China," we unveiled four electrified concepts at Auto China 2024 in April. The "New Energy Vehicles" or NEVs underscore the company's future direction in intelligence and electrification.

Introducing four new energy vehicle concepts for the China market

Introducing four new energy vehicle concepts for the China market1:10

The four concepts, two EVs and two plug-in hybrids, are a collaboration with local partner Dong Feng and aim to address the future mobility needs of customers in China.

Nissan will launch one more NEV in China than previously disclosed, bringing the total to five by fiscal year 2026.

For information on Nissan at Auto China, visit our newsroom.