History of Nissan
Nissan was founded in 1933. The name Nissan came from our passion to “develop the industry of Japan.” We are the oldest company in the automotive industry in Japan, and our plant in Yokohama was the first to mass produce vehicles in Japan. Since then, we have created vehicles to make many people’s living more enriched, as well as high-spec sports vehicles. We are also actively building vehicles that are environmentally friendly, and this belief gave birth to our electric vehicle, the Nissan LEAF.
Nissan's logo has always reflected the belief held by its founder Yoshisuke Aikawa: "If you have a strong belief, it penetrates even the sun." In 2020, the logo was redesigned based on the keywords "thin, light and flexible," expressing Nissan's continued pioneering efforts in electrification, driver assistance, and digital connectivity.
Nissan's enduring EV journey spanning more
than 70 years
Nissan conveys the appeal of electric vehicles (EVs) to customers across the world through the LEAF, the ARIYA, and the SAKURA. This long history of EV development began in 1947 when Nissan rolled out the TAMA electric car. Later, Nissan went on to develop the world's first car equipped with lithium-ion batteries. Today, it continues to actively expand the possibilities of eco-friendly EVs.
Birth of TAMA,
Nissan's first EV
Launched the LEAF
the world's first
mass-produced EV.
Now in its second
generation.
Launched the electric SUV ARIYA,
packed with the latest Driver Assist technologies
The SAKURA takes off
as Japan's first
mass-produced electric minicar
Our first office building,
which still remains in
the Yokohama plant.
We keep it as an engine museum,
and welcome visitors.
Nissan was the first company
in Japan to start mass
producing vehicles.
The Datsun 14 (1935) was
a vehicle
adored by the people.
Diverse talents, including foreign
engineers and women,
have long been working together
to produce vehicles.
