Zero Fatalities
In addition to making vehicles safer through autonomous driving technology, we also promote traffic safety through activities to raise the safety awareness of drivers and pedestrians and to protect the socially vulnerable, including children and senior citizens.
Traffic Safety Awareness Campaign: Hello Safety Campaign (Japan)
Since 1987, we have collected donations from employees for the Hello Safety Campaign, which we launched in Japan in 1972 to contribute to the promotion of traffic safety awareness campaigns near our business sites. In addition, donations to help prevent traffic accidents were sent to children in the neighborhoods of Nissan business sites through local traffic safety associations, municipalities, and other organizations. In fiscal 2019, we created the “Wheel Spinning (Guru-Guru) Exercise” with Niigata University to promote and encourage awareness of safe driving among elderly drivers. This exercise is designed to support mainly elderly drivers in raising their muscle strength and cognitive abilities by making daily exercise a part of their lifestyles so they can continue to drive safely. Not only elderly drivers but also anyone who tends to be inactive and lack of exercise can expect improved physical functions with this exercise. In March 2024, we announced the opening of the Nissan Heritage Cars & Safe Drive Studio, an innovative metaverse platform designed to educate visitors on traffic safety while offering a unique opportunity to interact with iconic heritage vehicles. This initiative — developed in collaboration with leading universities and the Traffic Safety Future Creation Lab — underscores Nissan's commitment to enhancing traffic safety education through cutting-edge technology.
* VR (Virtual Reality) communication technology that uses a three-dimensional virtual space.
In the metaverse, at the virtual "Nissan Heritage Cars & Safe Drive Studio" functional field of view experience in VR world
To Hello Safety Campaign (JAPANESE ONLY)
Support for driving schools (U.S.)
Nissan North America (NNA) provided financial support to ThinkFast®* programming in 50 high schools in Middle Tennessee, Central Mississippi, and Southeast Michigan in fiscal year 2023. Approximately 10,000 took part in the 2023 ThinkFast experience funded by Nissan.
In addition, NNA collaborated with Safe Kids Worldwide®, a nonprofit organization working to reduce unintentional injuries to children ages 0-14, to sponsor Child Passenger Safety Technician certification classes in Central Mississippi. Through donations, employee volunteerism, and safety events, an estimated 5,000 families benefitted from Nissan’s child passenger safety initiatives in FY23.
* ThinkFast®: An interactive awareness game show that educates students about the importance of driving safety.
Safe Traffic Circuit (Brazil)
Nissan do Brazil carried out the Safe Traffic Circuit, an educational activity in schools in four municipalities in the South Region of Rio de Janeiro in order to reinforce the theme of safe traffic and sustainable urban mobility. A total of 32 employees volunteered and 405 children participated in this activity.
The Organizational Measures for Road Safety in Bang Sao Thong District, Samut Prakan Province (Thailand)
This project was initiated in 2018 and solidified with an MOU in 2019. The project aims to unite industrial organizations and employees to enhance road safety in the Nissan Motor Thailand (NMT) area and prevent accidents. NMT has been a key partner since 2018 and actively engages in this initiative. The primary goal is to prevent and reduce accidents by gathering and analyzing accident data involving employees. Our observations have highlighted a need for enhanced education on driving laws and regulations, particularly for motorcycle commuters. As a result, we prioritize comprehensive educational efforts in this area. NMT was recognized as one of the top 25 organizations in Thailand and received the 2023 Road Safety Model Organization Award from the Thai government.