Zero Inequality
We embrace diversity as a management strategy in recognition of its crucial role in boosting corporate competitiveness. Nissan’s social contribution activities share this awareness and are aimed at mitigating poverty, providing assistance to the financially and socially disadvantaged.
Nissan Motor Thailand’s Continued Commitment to Youth Empowerment (Thailand)
Nissan Motor Thailand (NMT), in collaboration with the Embassy of Japan in Thailand, has donated a 2.3-litre diesel engine to the Sirindhorn Children and Youth Training Center. This engine will serve as a valuable teaching tool for vocational training in automotive mechanics, incorporating modern automotive technology for youth currently in the juvenile justice system. This initiative enables them to pursue careers in the automotive industry and make a positive impact in their communities. NMT has been continuously supporting the Sirindhorn Children and Youth Training Center since 2014.
International Cooperation Through Walking: Sponsorship of Walk in Her Shoes (Japan)
To bring water resource issues and women's human rights issues in developing countries closer to employees, Nissan supports the "Walk in Her Shoes" campaign organized by Care International Japan and encourages employees to participate. Donations are made based number of steps taken by participants during the three-month campaign period, whenever they want and wherever they want, to support girls in developing countries who miss earning a basic education as they need to fetch water for their families.
In 2023, 600 employees participated in the campaign, which has been well received as a social contribution activity that promotes their own health. Employees of affiliated companies were also encouraged to participate, and in 2023, Aichi Machine Industry Co., Ltd., Nissan Motor Sports & Customize Co., Ltd., and Nissan Financial Services Co., Ltd. joined the sponsorship.
日産（中国）投資有限公司（NCIC）では、環境をテーマにした従業員写真コンテストの開催、南米ではディーラーと連携した従業員参加型のバーチャルとリアルでのイベントを企画しました。
カナダ日産自動車会社 (NCI)は、2019年よりWWFカナダの公式パートナーとして、CN Tower Climbといった、環境に関する募金を呼び掛けるイベントに参加しています。今年はカナダ国民に環境保全のために測定可能で意味のある行動を呼びかけるLearn Plant Connectを中心に支援を行い、生物多様性の喪失や気候変動の危機を解決するための活動に貢献しています。
Conveying the Magic of Monozukuri: Nissan Monozukuri Caravan and Nissan Design Waku-Waku Studio (Japan)
Nissan is undertaking various initiatives to pass on the appeal of monozukuri, Japan’s tradition of craftsmanship and manufacturing to future generations. In Japan, the magic of monozukuri is shared by Nissan employees through elementary school-visit programs: the Nissan Monozukuri Caravan and the Nissan Design Waku-Waku Studio. Some 10,000 children participate in the programs every year.
To Nissan Monozukuri Caravan (JAPANESE ONLY)
To Nissan Design Waku-Waku Studio (JAPANESE ONLY)
日産はこれまで従業員ボランティアの提供や資金面にて支援しており、2021年度には＄25,000を「テネシー森林保全プログラム」に寄付しました。日産からの支援は、都市の環境変化への解決策を見出し、健全で持続可能な社会に不可欠な自然や生物多様性を守るというTNCの目標達成に役立てられています。
Education Support for Children and Youth: Nissan Dream Classroom (China)
Since 2013, Nissan (China) Investment (NCIC) has operated the Nissan Dream Classroom educational program, which helps elementary pupils. The program has gradually expanded its area of operation and the scope of its classes to include such topics as the environment, monozukuri, design, painting, intelligent driving and coding, the basics of automotive culture.
NCIC and its joint venture companies in China began holding these classes in 2015, expanding in scale each year and actively engaging in quality educational programs. Meanwhile, NCIC has expanded Nissan Dream Classroom activities toward society to better contribute local communities. Through cooperation with Nissan dealerships, Beijing Auto Museum and local auto shows, the program was offered in various platforms and benefited over 2,230,000 students by the end of 2023.
Meanwhile, since 2020, along with its regular courses, the Nissan Dream Classroom has been offering campaigns such as "Nissan #DrawDrawDraw" , which build up a larger platform for children to showcase their learning achievements and unleash their potential. Over 25,500 users participated in the event and experienced up close the innovation and excitement brought by Nissan brand.
The Nissan Dream Classroom program was highly recognized by many parties and won many awards. In 2023, Nissan Dream Classroom won 2 special awards from “CSR China Education Award” which is one of the most influential CSR award in China jointly presented by government, think-tanks, NGOs and media. And also the Nissan Dream Classroom won 2 special awards from “China Sustainability Tribune” and “China Association of Automobile Manufactures”.
Providing Educational Opportunities to Children: Nissan Skills Foundation (U.K.)
The Nissan Skills Foundation was established in 2014 in the United Kingdom. As of March 2024, it has engaged about 90,000 students from schools across the region through various activities to inspire the engineers and manufacturers of the future. The Skills Foundation now also supports three International STEM challenges for school children, VEX IQ Robotics, VEX GO, FIRST LEGO League. For all of these activities Nissan supports local teams with equipment, resources and knowledge whilst hosting the regional finals onsite.
In 2022 the Nissan Skills Foundation introduced “Lesson In a Box.” aiming at younger primary school children. In 2023, 43 schools and 74 events took part and 1,694 children receive a box full of STEM related activities related to Nissan and Japanese culture.
NMUK also launched new academy programme in collaboration with a local school and college to raise learners’ aspiration to work in advanced manufacturing and engineering careers by providing opportunity to study high quality curriculum integrated with industry experience and skills. In 2023, 1st cohort of 13 students launched on the 2 years programme.
Support for the Next Generation: Nissan Children's Storybook and Picture Book Grand Prix (Japan)
Nissan Children's Storybook and Picture Book Grand Prix is a creative children's storybook and picture book contest for amateur authors. The Grand Prix has produced a large number of outstanding works for 40 years since its foundation in 1984. The contest is organized by the International Institute for Children's Literature, Osaka, and Nissan is a co-sponsor as part of its social contribution activities.
Each year, out of nearly 2,000 entries, 38 Grand Prix winners are selected, including one grand prize winner each in the children's storybook and picture book categories. Nissan also publishes the grand prize-winning entries in each category with the cooperation of publisher BL Publishing Co., Ltd. and donates them to the libraries and child care facilities around Nissan offices across Japan. We also donate books to Japanese schools and Japanese language schools near our overseas business sites and have donated a total of more than 280,000 books in Japan and abroad. Supporting the children who will lead the next generation is a theme that Nissan has consistently addressed through its social contribution activities.
To Nissan Children’s Storybook and Picture Book Grand Prix(JAPANESE ONLY)
Partnership with Habitat for Humanity (North America)
Nissan North America (NNA) has been collaborating with the NGO Habitat for Humanity (Habitat) annually since 2005. Habitat, an international aid organization that fosters hope by helping people build or improve their homes, has a vision of “a world where everyone has a decent place to live”. The nonprofit works to construct homes, revitalize neighborhoods and support families’ self-reliance in more than 70 countries across the world.
Since the partnership began, NNA has logged more than 112,000 employee volunteer hours and contributed more than $21 million to help build homes across the U.S. NNA’s support also includes annual vehicle donation to affiliates across the U.S. and NNA‘s employee engagement at Habitat ReStore locations.
In 2023, NNA participated in 11 house build projects in Nissan operational communities and supported the weeklong Carter Work Project in Charlotte, N.C. This program brought together future homeowners and thousands of volunteers – including Nissan employees – to build 27 new homes in Charlotte, N.C. Since the inception of the Nissan Canada Foundation's partnership with Habitat in Canada in 2008, Nissan Canada employees have made an impact through volunteering their time and contributing to over 100 home builds from Halifax to Vancouver. 44 Nissan Canada employees volunteered in 2023. Nissan Canada Foundation’s contribution of donations to Habitat has exceeded 1 million CAD, an important milestone for Nissan Canada, which also includes a yearly vehicle donation that helps Habitat locations build homes in communities on a daily basis.
Developing the Next Generation of Scientists and Engineers (U.S.)
In the United States, Nissan North America (NNA) is investing in the workforce of tomorrow through support of STEM initiatives and technical education training programs. We provide financial support to develop STEM programs for students in elementary, middle and high schools and to support university STEM programs.
In FY23, NNA launched support to Be Pro Be Proud, a mobile career simulator that travels the state of Tennessee to visit high schools with a highly interactive educational experience. In its inaugural year, Be Pro Be Proud visited 70 schools and served nearly 10,000 students.
Also NNA provided financial support to 31 robotics programs for students through partnerships with schools and youth-serving nonprofits in Nissan operational communities in Arizona, Michigan, Mississippi, Tennessee and Texas. Additionally, employees provide mentorship and volunteer support to many of these programs.
“Onigiri Action” helps provide school lunches to children in developing countries in partnership with Nissan Serena (Japan)
Through its branding of the Nissan Serena, Nissan has participated as a top sponsor in “Onigiri Action”, a program run by the nonprofit organization TABLE FOR TWO International (TABLE FOR TWO). The organization aims to right the global food imbalance by providing healthy school lunches to children in developing countries. “Onigiri Action” is a program in which five school lunches are donated to children in Africa and Asia each time a picture related to onigiri (rice balls) is posted on social media through the program.
Nissan has supported this program since 2018, believing TABLE FOR TWO’s philosophy was aligned with Nissan Serena’s concept of “continuing to be a minivan for families that broadens the potential of children”. As a Nissan initiative as a top sponsor of Onigiri Action related to the Nissan Serena, Nissan has donated 10 school lunches for every social media post–double the ordinary amount. We encouraged customers visiting Nissan showrooms nationwide to participate in the program and through these activities. In 2023, thanks to 322,300 posts, a total of 1,809,860 meals were delivered to children in Asia and Africa. In 2019, Onigiri Action received the SDGs Deputy-chief’s Award (by the Minister of Foreign Affairs) at the “Japan SDGs Award” in recognition for its activities.
To Onigiri Action related release (JAPANESE ONLY)
Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture) (Japan)
Since 2000, Nissan has sponsored the Nissan Cup Oppama Championship (National Wheelchair Marathon in Yokosuka, Kanagawa Prefecture), co-hosting this wheelchair sports competition with local organizations.
We have supported this event with the aim of increasing the profile of disability sports, improving the level of competitors, engaging people in the area and building caring communities. Nissan Cup Oppama Championship 2023 was held on February 4th, 2024, with a total of 200 people participating in the race. Additionally, 10 Nissan employees supported event as volunteers.
Nissan Fureai Road Race (Japan)
Since 2008, R&D divisions have been encouraging social contribution activities by all employees under banner, NICE WAVE Activity. As part of these activities, the Nissan Fureai Road Race (blind marathon) has been held at the Nissan Technical Center (Atsugi City, Isehara City) since 2012, with the theme of "Let's run as fast as we can on a safe and spacious course" for the visually impaired and able-bodied together and the center is open to the community. Nissan held 13th Nissan Fureai Road Race on March 21st, 2024, with a total of 550 people participating in the race. Additionally, 60 Nissan employees supported the event as volunteers.