Nissan's Core Values - Four Strategic Technology Fields -
Core value of Nissan's R&D programs: "Trusted driving pleasure"
Nissan's orchard has four areas: the environment, safety, dynamic performance and life on board*. We create original value in each of these four areas in order to provide our customers with "trusted driving pleasure."
*Life on board refers to all things that take place in a vehicle, from the time a user enters the vehicle, prepares to drive, actually drives, and until the user exits the vehicle.