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TOP > SUSTAINABILITY AT NISSAN > SUSTAINABILITY REPORT 2019 > SOCIAL > COMMUNITY ENGAGEMENT
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Community Engagement Policies and Philosophy

In addition to delivering innovative, exciting vehicles and outstanding services to customers worldwide, Nissan believes it is important to play an active role as a community member, applying its special characteristics to contribute further to society.
When a company provides a range of resources to communities, supporting their development and proactively tackling issues, it is, in part, fulfilling its social responsibility as a good corporate citizen. Such actions also benefit the company’s own operations, fostering a better business environment and creating new markets that can grow sustainably.
We work with a variety of stakeholders, both governmental and nongovernmental, pooling our respective strengths to address increasingly complex social issues. In line with Nissan’s corporate social contribution policies, regional offices and affiliates work on initiatives that address issues relevant to their operations and the communities in which they operate.

Nissan’s Approach to Community Engagement

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Community Engagement Management

Nissan’s production sites have expanded globally, increasing the company’s engagement with various communities through its businesses. Nissan is active in promoting social contribution activities and recognizes that contributing to the development of communities by sharing its own management resources also enhances the business environment and promotes market growth. The Sustainability Development Department at Nissan’s Global Headquarters in Japan formulates policies, and then management decides which to set in motion.
We are presently developing a wide range of activities to meet the needs of regions centered on the three focus areas of zero emissions, zero fatalities and zero inequality set forth in the policy revision of 2017.

Company Organization for Community Engagement

The Sustainability Development Department at Nissan’s Global Headquarters in Japan is responsible for developing Nissan’s corporate social contribution policies. These are discussed and approved by the Global Sustainability Steering Committee and shared throughout Nissan’s global operations. These corporate policies provide the basis on which initiatives are implemented across the company worldwide.

Three Focus Areas for Nissan’s Social Contributions Program

Zero Emissions

Nissan’s environmental philosophy is a “Symbiosis of People, Vehicles and Nature.” We actively engage in efforts to reduce the environmental burden on the planet and prioritizes the environment in our social contribution activities. Central to our approach are educational programs that cultivate a deeper understanding of environmental issues toward achieving a low-carbon society.
Since 2017 we have expanded our partnerships with international environmental protection organizations. We continued a forest conservation program in Indonesia in collaboration with Conservation International, an environmental NGO, and supported climate change education and awareness with the environmental conservation organization WWF Japan.

Zero Fatalities

In addition to making vehicles safer through autonomous driving technology, we also promote traffic safety through activities to raise the safety awareness of drivers and pedestrians and to protect the socially vulnerable, including children and senior citizens.

Zero Inequality

We embrace diversity as a management strategy in recognition of its crucial role in boosting corporate competitiveness. Nissan’s social contribution activities share this awareness and are aimed at mitigating poverty, providing assistance to the financially and socially disadvantaged and sending emergency relief to disaster-stricken communities. In 2018 we expanded our educational program to cover more areas within Thailand in partnership with the NGO Care International Japan, in addition to existing humanitarian efforts in North America, Asia and Oceania in collaboration with Habitat for Humanity.

Nissan as a Community Member

We aspire to be a good corporate citizen that people are glad to have in their community. As such, we strive to be a valuable member of and active contributor to local communities wherever we operate. We support communities in a variety of ways, such as by assisting with local events, sponsoring neighborhood cleanups and other environment-improvement activities near Nissan facilities and opening those facilities to public tours. Many employees actively participate as volunteers.

Contributing to Local Communities: Achievements

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Social Contribution Achievements in FY2018

Global social contributions (FY2018): ¥1.79 billion
Social contributions include:

  • Expenses for implementing philanthropic activities (excluding labor costs)
  • Monetary donations and NPO membership fees for philanthropic purposes
  • Cash equivalents of in-kind donations
  • Sponsorship fees for philanthropic initiatives

Breakdown of FY2018 Social Contributions (Nissan Global)

Philanthropic
activities
Monetary
donations
In-kind
donations
(cash equivalent)
Sponsorships,
etc.
Total
Amount
(¥ million)
412 847 270 255 1,785
% of total 23.1 47.5 15.1 14.3 100
Donations for disaster relief Disaster Contribution in FY2018
Torrential rains of July 2018 (Japan)
  • ¥10 million donation from Nissan Motor Co., Ltd. to the NGO Japan Platform.
  • Donation from employees of Nissan Motor Co., Ltd. plus matching donation from the company to the Japanese Red Cross Society.
Torrential rains in and around the southern Indian state of Kerala (India)
  • 7 million INR donation of disaster relief funds from Nissan Motors India (NMIPL) to the state government.
Eastern Iburi Earthquake in Hokkaido (Japan)
  • ¥5 million donation from Nissan Motor Co., Ltd. to the Japanese Red Cross Society.
  • Two Nissan LEAF vehicles lent to the towns of Mukawa, Atsuma and Abira.
  • Four thousand 500 mL bottles of drinking water provided.
Earthquake in Sulawesi (Indonesia)
  • 1 billion IDR donation from Nissan Motor Indonesia (NMI).
Sunda Strait Tsunami (Indonesia)
  • Donation from employees of NMI plus a matching donation from the company of 10 times the amount raised.

Zero Emissions

School-Visit Programs (Japan, U.K. and China)

Since 2007 Nissan has put its automobile manufacturing know-how and technologies to work by conducting school-visit programs. The programs target older elementary school students and are conducted by Nissan employees.
One educational program is the Nissan Waku-Waku Eco School,* designed to deepen schoolchildren’s understanding of global environmental issues and the initiatives undertaken by Nissan to solve them. Through experiments with model cars, test rides in the Nissan LEAF and other demonstrations, participants experience the latest environmental technology. As well as teaching participants about environmental issues, the program encourages them to reexamine how environmentally friendly their own daily activities can be.
This program has been well received, so that the number of Eco School classes in Japan has increased. In fiscal 2018, around 21,100 pupils, mainly in Kanagawa Prefecture, attended the program. As of the end of March 2019, some 83,000 children in all have participated in Nissan Waku-Waku Eco School since its launch. Employees from many divisions have been certified by Nissan as teachers in the program. A total of 373 employees, mainly from the engineering division, volunteered to support the classes. The program is conducted not only by visiting elementary schools but also by inviting schoolchildren to our Tochigi, Iwaki, Yokohama, Oppama and Kyushu Plants.
Outside Japan, under the banner of the Nissan Skills Foundation, Nissan Motor Manufacturing (U.K.) in Sunderland runs a wide ranging series of educational programs from primary and secondary schools. In fiscal 2018 it worked with 12,341 young people from age 5 to 19.
In China, Nissan (China) Investment (NCIC) and three joint venture companies offer educational opportunities. We have expanded the scale of lessons utilizing the Internet, and in fiscal 2018 more than 145,000 children took part the programs.

Partnership with the World Wide Fund for Nature Japan
(WWF Japan)

Earth Hour 2019 event at Tokyo Skytree Town.
Earth Hour 2019 event at Tokyo Skytree Town.

We have entered into a partnership with the environmental conservation body WWF Japan to support its climate change program. In March 2019, we supported WWF Japan’s Earth Hour 2019 environmental awareness event, with Nissan’s regional companies around the world taking part in a symbolic lights-off event. We encouraged employees worldwide to participate, making this a sustainability initiative on a global scale. We also contributed to the operation of 100% renewable energy events organized by WWF Japan in Tokyo and Yokohama by providing the use of two Nissan LEAFs charged with renewable energy.

Partnership with Conservation International (CI) (Indonesia)

CI Indonesia developed a comic book to deepen understand of environmental issues in Bali.
CI Indonesia developed a comic book to deepen understand of environmental issues in Bali.

In 2017, we began working with the environmental NGO Conservation International (CI) to restore forests around Indonesia’s Mount Agung, where the environment has deteriorated noticeably despite being the source of water for the urban areas of Bali. This initiative takes a comprehensive approach, seeking to improve the environment around rivers and coastal areas by preserving forests in mountainous regions. Conservation activities are conducted in conjunction with government bodies and local communities. We also operate environmental awareness education programs for the children of these communities.

Urban Green Lab (UGL): A Unique Environmental Education Program (U.S.)

Nissan North America (NNA) supports a nonprofit organization in Nashville, Tennessee called Urban Green Lab (UGL). UGL gives children the opportunity to think and learn about environmentally friendly, sustainable lifestyles, connecting these with their own experiences. With Nissan’s support, and in partnership with Vanderbilt University’s Peabody College of Education and the Dept. of Environment & Conservation, UGL created Tennessee’s first-ever statewide curriculum on sustainable living and waste prevention and launched it in both Nashville public schools and Memphis. In fiscal 2018, 16 Memphis school “learning communities” (clusters of teachers) were established and 27 teachers trained. UGL and Nissan have a special partnership due to their shared concern for the well-being of their communities and the valuable natural resources we share. Each year Kiddovation is a fun event where our organizations partner together as UGL brings the Mobile Lab to NNA Headquarters and educates employees’ children on sustainable practices that they can implement at home with their parents.

Zero Fatalities

Partnership with the Federation Internationale de l’Automobile (FIA) (Global)

Nissan is an official supporter of FIA Action for Road Safety,* a campaign to raise public awareness of safer roads, as advocated by the Federation Internationale de l’Automobile (FIA). We widely publicize the campaign’s message about the importance of safe driving and promote the FIA Golden Rules, a compilation of rules for traffic safety.

Hello Safety Campaign to Protect Children (Japan)

Since 1987 we have collected donations from employees for the Hello Safety Campaign, which we launched in Japan in 1972 to contribute to the promotion of traffic safety awareness campaigns near our business sites. In fiscal 2018, donations reached about ¥1.1 million. In addition, gifts to help prevent traffic accidents were sent to children in the neighborhoods of Nissan business sites through local traffic safety associations, municipalities and other organizations.

New Campaign Launched to Increase Rear Seat Belt Use Rates (India)

NMIPL developed the “seat belt shirt” with a renowned fashion designer.
NMIPL developed the “seat belt shirt” with a renowned fashion designer.

Nissan Motors India (NMIPL), in cooperation with the SaveLIFE Foundation, an NGO promoting traffic safety, and another NGO called the School Health Annual Report Programme (SHARP), carried out the first ever survey on rear seat belt use in 11 Indian cities. Based on the results of the survey, NMIPL launched a campaign to deepen understanding of the importance of seat belts and encourage their use. Because the survey revealed that many people are concerned about seat belts causing wrinkled or disheveled clothing, NMIPL partnered with a renowned fashion designer to develop the “seat belt shirt,” combining fashion and functionality, as well as launching India-wide awareness activities through social media. In the future, NMIPL plans to run educational programs for 200,000 children at schools across India to further raise awareness of traffic safety.

Zero Inequality

Educational Program in Cooperation with CARE International (Thailand)

Youth Leadership Development Program.
Youth Leadership Development Program.

Since 2017, we have run the Youth Leadership Development Program for students in middle and high schools in Ayutthaya and Rayong provinces in Thailand. In these classes, held in cooperation with local schools, students learn leadership, teamwork and other qualities necessary in community development, along with science, technology, engineering and mathematics (STEM) content.
In conducting classes, the focus is placed on supporting female students in particular. In fiscal 2018, the program was expanded to schools in Samut Prakan province, near Nissan Motor Thailand (NMT), and NMT employees participated in program operations.

Partnership with Habitat for Humanity (North America)

An NNA employee volunteer team helps build a house.
An NNA employee volunteer team helps build a house.

NNA has been collaborating with the NGO Habitat for Humanity continuously since 2006. Habitat for Humanity, an international aid organization that fosters hope by helping people build or improve their homes, has a vision of “a world where everyone has a decent place to live.” The nonprofit works to construct homes, revitalize neighborhoods and support families’ self-reliance in more than 70 countries across the world.
In fiscal 2018, NNA sponsored eight families. Nissan employees invested a total of 10,440 volunteer hours in support of partner families. We also donated four Nissan trucks in addition to a social media campaign. Marking the third year of our support for the Home is the Key campaign, we donated $5 for every time #HomeIsTheKey was shared on social media, up to $250,000.

Sponsorship of Disability Sports (Japan)

In December 2018, we sponsored the Nissan Cup Oppama Championship 2018 (19th National Wheelchair Marathon) in Yokosuka, Kanagawa Prefecture, co-hosting the event with local organizations.*1 The contest has been held since 2000 with the aim of increasing the profile of disability sports, improving the level of competitors, engaging people in the area and building caring communities. During the road race between Grandrive, Nissan’s test-driving center at the Oppama Plant, and Oppama Station, 662 volunteers, including company employees and local community residents, were on hand to support the event with such activities as cleaning up the course.
The Nissan Technical Center (NTC) and Nissan Advanced Technology Center (NATC), in the city of Atsugi, Kanagawa Prefecture, contribute to the local community by cooperating with local events, such undertaking neighborhood cleanups. As part of these efforts, since 2012 NTC has sponsored the Nissan Fureai Road Race.*2 This contest, for both visually impaired and sighted competitors, is held on the NTC grounds, creating a safe environment in which participants are able to compete. The eighth race, held in March 2019, attracted 762 runners and 308 volunteers.

Outreach to Pupils to Talk About Monozukuri (Japan, China, U.K. and Other Countries)

The Nissan Skills Foundation promotes STEM education for female students.
The Nissan Skills Foundation promotes STEM education for female students.

Through activities that are engaging and fun, we deepen young people’s understanding of monozukuri, Japan’s tradition of craftsmanship and manufacturing.
In Japan, the magic of monozukuri is shared by Nissan employees through elementary school-visit programs: the Nissan Monozukuri Caravan and the Nissan Design Waku-Waku Studio.* Some 22,000 children participate in the programs every year. In China, NCIC and other regional companies hold classes for pupils.
The Nissan Monozukuri Caravan also operates in the United Kingdom at the Sunderland Plant. The program runs five days per week during school terms, welcoming more than 4,500 primary pupils per year.
The Nissan Skills Foundation was established in 2014. As of June 2019, it has engaged more than 50,000 students from schools across the region through various activities to inspire the engineers and manufacturers of the future. Through the F1 in Schools global competition, it supports local teams with equipment, resources and knowledge. At the 2017 world finals, five of the U.K. finalist teams were supported by Nissan. One core program for the foundation is Industrial Cadets, a nationally recognized program aimed at helping pupils aged 13—14 to engage with manufacturing and engineering professionals. More than 1,600 students have been through the program. The foundation also fosters diversity through the Girls in Monozukuri, Manufacturing and Engineering (GIMME) and GIMME Booster programs. These introduce young girls to available career options and help improve their chances of getting through the recruiting process. These female only sessions have now engaged with over 1,800 young women, and female participation in all programs is 46%.
In addition, the company donates vehicles and engines to universities and vocational schools to be used for instructional purposes in many countries. Access to real-world vehicles helps students build their skills and practical knowledge.

Education Support for Children (China)

Nissan Dream Classroom Special Edition in Beijing.
Nissan Dream Classroom in Beijing.

Since 2013, NCIC has operated the Nissan Dream Classroom educational program, which helps elementary and middle school pupils. The program has gradually expanded its area of operation and the scope of its classes to include such topics as the environment, monozukuri, design, painting, intelligent driving and the basics of automotive engineering, as well as special-edition programs for Nissan dealerships. A total of four companies in China began holding these classes in 2015, expanding in scale each year and actively engaging in educational programs.
In 2018, NCIC held Nissan Dream Classroom activities toward society. Through cooperation with Nissan dealerships, Beijing Auto Museum and local auto shows, the program was offered in various platforms and benefited 145,000 students by the end of the year.

Developing the Next Generation of Scientists and Engineers (U.S.)

Music City BEST Robotics Competition 2018.
Music City BEST Robotics Competition 2018.

In the United States, NNA is investing in the workforce of tomorrow through support of STEM initiatives and technical education training programs. We provide financial support to develop STEM programs for students in elementary, middle and high schools and to support university STEM programs.
In Tennessee, where Nissan has two major assembly plants, Nissan and its employees support the Music City BEST (Boosting Engineering Science and Technology) Robotics Competition in Nashville. Student teams design and build working robots from standard kits of simple building materials and then compete to perform specific tasks in three minutes. In fiscal 2018, 399 students took part, and 44 Nissan employees volunteered as team mentors or competition judges. In this project-based STEM program the students solved real-world science and engineering problems, helping them to develop technological literacy skills that may help shape their long-term education and career direction.
NNA also supported the running of the Lipscomb University/Nissan BisonBot Robotic Camps 2018 at Lipscomb University in Tennessee. During June and July 2018, there were 129 participants, aged 5 to 16, who studied age-appropriate robotics technologies. The goals for the camps were to motivate students from diverse backgrounds groups to pursue careers in science and engineering, and to allow participation in hands-on experiences designing, building and learning about robots.

Nissan as a Community Member

Addressing the 3/11 Disaster (Japan)

Employee Volunteer Activities in Hirono and Namie, Fukushima Prefecture
A group photo during volunteer activities in Hirono and Namie.
A group photo during volunteer activities in Hirono and Namie.

We provided various forms of support in the immediate wake of the Great East Japan Earthquake of March 11, 2011, and we have continued to help affected regions rebuild through strong employee participation. In fiscal 2018 we continued our support activities from the previous year in the district of Futaba, Fukushima Prefecture, with the participation of 30 employees from several Nissan facilities. Together with the Iwaki OtentoSUN Enterprise Cooperative, based in Iwaki, Fukushima, Nissan employees engaged in various activities, including preparing a disaster-prevention green belt, manually assembling solar panels, maintaining organic cotton fields in Hirono and operating a study tour in Namie. Some of the solar panels assembled by Nissan employees were used to install lighting for Ohirayama Cemetery, where a cenotaph to the victims of the earthquake is located.

Bringing Smiles to Children in Disaster-Stricken Areas

Established in 2011 with the goal of helping children in disaster-stricken areas smile again, the Nissan Smile Support Fund offers assistance that meets the changing needs of such regions, operating free schools and places to go after school and providing learning venues for deepening regional understanding as well as recreational and nature experience programs. Programs are conducted by 10 NPOs that are independently active in Iwate, Miyagi and Fukushima Prefectures.

Addressing Other Natural Disasters

Support for Western Japan After the Torrential Rains of July 2018 (Japan)

We donated ¥10 million to the NGO Japan Platform for people affected by the torrential rains of July 2018. We also matched donations from individual employees to the Japanese Red Cross Society, doubling the amount raised and resulting in a total donation of approximately ¥7.52 million for disaster relief.

Support for Kerala and Other Regions in Southern India Affected by Torrential Rains (India)

To support the people affected by the torrential rains of August 2018, NMIPL donated 7 million INR to the Kerala Chief Minister Distress Fund.

Support for Regions Hit by the Eastern Iburi Earthquake in Hokkaido (Japan)

To help people affected by the earthquake of September 2018, we donated ¥5 million to the Japanese Red Cross Society. We also lent two Nissan LEAF vehicles to the towns of Mukawa, Atsuma and Abira, and provided four thousand 500 mL bottles of drinking water through the Seicomart convenience store chain.

Support for Regions Hit by the Sulawesi Earthquake and Sunda Strait Tsunami (Indonesia)

Nissan Motor Indonesia (NMI) donated 1 billion IDR to support people affected by the earthquake of October 2018. Additionally, when NMI employees held a donation drive to support disaster-stricken areas after the Sunda Strait Tsunami of December 2018, NMI also donated ten times the total amount they raised.

Foundation Support Activities (U.S., Australia and Brazil)

In the United States, we support many communities through the Nissan Foundation, which funds educational programs encouraging people to value the cultural diversity that exists within American society. Established in 1992, the Nissan Foundation has contributed over $10.75 million to more than 120 nonprofit organizations across the country as of the end of March 2019. In fiscal 2018 the foundation donated $730,000 to 29 U.S. organizations. Nissan Australia (NMA) also supports philanthropic activities through the Nissan Australia Foundation. Since fiscal 2017 it has funded small and medium-sized Australian organizations, helping to expand their activities and promoting STEM and traffic safety education. NMA has adopted a support system for encouraging employees to take part in volunteer activities and to make donations.
Additionally, Nissan Do Brasil Automoveis (NBA) reexamined the activities of the Instituto Nissan, established in 2013 for philanthropic purposes, revitalizing and strengthening its programs for encouraging employee volunteer activity.

Nissan Global Foundation (Japan)

The Nissan Global Foundation* pursues the vision of realizing a prosperous future society through human resource development by conducting various training programs.
One main focus is enhancing science education at elementary and middle schools and science workshops by fostering logical and scientific thinking skills among schoolchildren. The foundation grants ¥700,000 per project for teaching material in two years. In addition, the foundation grants “Science Education Awards” to schools with the best performance so as to encourage competition and promote dynamism.
Additionally, since fiscal 2018, the foundation has awarded the Nissan Global Foundation “Rikajo” Prize to elementary and middle schools, museums and other educational institutions that have dramatically increased interest in science among female students.

Nissan Institute of Japanese Studies, Oxford (U.K.)

Founded at the University of Oxford in 1981, the Nissan Institute of Japanese Studies* is a well-known European center for research on modern Japan that contributes to the promotion of mutual understanding between Japan and Europe.