December 3, 2011

Nissan LEAF wins Japan Car of the Year

Dec. 3 — Tokyo — Nissan LEAF won Japan's Car of the Year Saturday, its fourth major accolade this year and key media recognition at the nation's major auto show.

Chief Operating Officer Toshiyuki Shiga said the award, the first for Nissan by Japanese media since the early 1990s, was reflective of the hard work of staff and growing global consciousness about zero emission potential.

"I think this is a big challenge for Nissan, to make a zero-emission, mobile society," he said.

“This (award) as a first step — I am so glad, so happy, to receive this 2011-2012 Japan Car of the Year award.”

Some 20,000 Nissan LEAFs have been sold so far, an early Eco-ramp up that will see the number of zero emission vehicles made by Nissan and Renault exceed 1 million by mid-decade.

The Japan Car of the Year announcement came on the Tokyo Motor Show's first day open to the public.

Some 800,000 visitors are expected during the show's run until December 11, while test rides in the LEAF will be possible for visitors to the show by reservation.