Design Philosophy

Looking back at any creation by Japanese in long history, we can see the unique points of view of being Japanese, which represent the reverence to the nature, the reverence for meaning due to impermanence, the reverence for consideration for the impact on others by your actions.
Those reverence and delicate sensibilities have been sublimated into Japanese expression and quality with craftsmanship, created a unique style not found in other cultures and creations.
Especially when the Japanese welcomed the “Democratization of culture” thought the Edo period, in the 17th century.
Following their sense of aesthetics and way of life are shared widely among people, the expression get more variety from extremely delicate to fearlessly bold.
careful and some stances become bolder, still now we can see those in daily life, that is exact the Japanese DNA.
Even now, in the daily lives here in Japan, we can see and feel those, which is exact the DNA of Japan.
We are now in the era of diversification and electrification, the unique attention and expression that follows among the Japanese…Japanese DNA must fit into such an era.
We, brought the new interpretation to these Japanese DNA, with more universal and global perspective, which is the Nissan Design J-DNA.
Nissan Design J-DNA is an significant key aspect in all our attitude… consideration, designing and action for leading a better society and comfortable and more enjoyable life thorough cars.