Compact
In September 2004, Nissan held a daring press conference, posting "SHIFT_", to unveil 6 new models at the same time, which became a hot topic and impressed Nissan's aggressive strategy. One of the six models was "Tiida" C11.
Tiida was born as a compact car of 1500cc class, developed based on the concept of "the compact car with adequate interior quality and well-thought space arrangement" and the copy was "Compact Meets Luxury".
The sales volume including 4-door sedan exceeded 2.8 million all over the world and became a big hit. The name "Tiida" was coined from an English word "tide" and it is pronounced as tee-dah, the same pronunciation as an Okinawan word meaning "the sun".