Alfonso feels the passion for education in China
Alfonso makes the first meeting with the guardian and touches China's passion for education.
On
April
23,
2018,
Alfonso
Albaisa,
Senior
Vice
President
for
Global
Design
for
Nissan
Motor
Co.,
Ltd.
(NML)
paid
a
visit
to
the
School
Attached
to
the
Central
Academy
of
Art
&
Design
in
Beijing
and
delivered
a
keynote
speech.
This
is
the
first
time
Alfonso
brings
“Roots
of
Design”
program
to
China.
Around
200
teachers,
students
and
their
parents
participated
in
the
speech.
In
front
of
about
2009th
graders,
their
teachers
and
about
10
parents,
Alfonso
spoke
about
the
qualities
and
attitudes
required
in
order
to
become
professionals
in
in
the
field
of
art
and
design
He
also
discussed
how
the
technological
revolution
observed
in
the
automotive
design
industry
might
potentially
enrich
our
lives.
In the interactive session following the lecture, the students asked Alfonso many questions that showed strong interest in creativity among the young generation of Chinese, such as, “What is a good design?” “How can a beautiful design and a function become compatible with each other?” and “What do we have to keep in mind to maintain innovative ideas?”
For the first time in the Roots of Design program, Alfonso had an opportunity to meet with the teaching staff and the parents as well. He received a barrage of questions such as, “What should we do to provide our children with the optimum environment and opportunities for education?” and “Which fields of creativity do you think has potential?” reflecting their “passion for education.” Yoshihisa Akiyama, Vice President VP of Nissan Design China (NDC) in Beijing who attended the meeting, proposed a tour of NDC in order to help the students gain more understanding about the creative world and the professionals who work within.
“Maybe sometime in the near future, we may find some of the Root of Design participants at one of the Nissan design studios, brimming with fresh creativity and enthusiasm.” Alfonso said.
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