TOP > CORPORATE INFORMATION > Message/Vision > Message


Since its inception, Nissan has been passionate about creating innovative technologies and products in the spirit of "do what others donít dare to do." Itís in our DNA to always think about creating new value with unprecedented technologies that go beyond mobility to transform the way we drive and live.

Our industry is undergoing a major transformation with shifting market demands, innovation-driven new opportunities driven by CASE (Connected, Autonomous, Shared, Electrified) technologies, evolving regulatory complexity and numerous trends defined by changing customer demands. Through a clearly articulated, well-defined business transformation plan, Nissan NEXT, we aim to bring Nissanís performance to a healthy state, preparing the direction and mindset to take on the next period of sustainable growth. Leveraging our core strengths, we are prioritizing our research and development to increase value for our customers and deliver human centric, cleaner and smarter technologies.

"Driving innovation to enrich people's lives", our corporate purpose, sits are the center of everything we do. By fostering a purpose-driven approach, Nissan is building an adaptive organization that embraces new ways of delivering value with a strong resilient spirit that makes us agile and sustainable. We also translate this to a set of behaviors that we call the Nissan Way, which defines how each of us should act proactively in our daily work.

Nissan also recognizes the critical role businesses play in society. As a responsible corporate citizen, Nissan is not only committed to creating the products and services that sustain and improve lives but help our society cope with urgent issues such as climate change and COVID-19, both of which are having a great impact on our daily lives. Our sustainability plan aims to reduce the company's environmental impact, strengthen diversity and inclusion, and enhance governance.

In January of this year, Nissan set a carbon-neutral goal throughout the vehicle's life cycle, including business activities by 2050 supporting the global focus on tackling climate change. As a milestone towards carbon neutrality, we aim to achieve 100% electrification of every all-new Nissan vehicle offering in key markets by the early 2030s. At the same time, as a passionate, innovative, challenger, Nissan will continue delivering the driving excitement that is seen in our iconic cars like GT-R and Z.

I will work with strong determination to make Nissan shine again, increase corporate value and be essential to society for years to come. I look forward to your continued support.

Nissan Motor Co., Ltd. President, Chief Executive Officer  CEO Makoto Uchida

Go back to top of this page