Gobal Expansionl 8Nissan’s 90-year History OverviewOctober 1975 New Silvia Model S10An ad featuring singer Kenji Sawada also made a splash. November 1979 Datsun Bluebird Model 910October 1981 Sunny Model B11June 1979 Cedric Model 430 October 1973 Construction of Sagamihara Parts Center completedJune 1975 Cumulative domestic sales surpass 10 million units October 1975 New Silvia Model S10 June 1977 Construction of Kyushu Plant completed October 1977 Nissan develops world’s first multi-arm robotJune 1979 Cedric Model 430, Gloria Model 430 November 1979 Datsun Bluebird Model 910 January 1980 Cumulative exports surpass 10 million unitsJuly 1980 Nissan Motor Manufacturing Corporation U.S.A. (NMMC) establishedJuly 1981 Nissan begins worldwide marketing of vehicles under Nissan name as part of new corporate identity program August 1981 Cumulative domestic production surpasses 30 million units October 1981 Sunny Model B11 November 1981 Nissan Technical Center commences operations August 1982 Prairie Model M10 July 1983 Nissan Research & Development, Inc. (now Nissan Technical Center North America, Inc.) established in USApril 1984 Nissan Motor Manufacturing (UK) Ltd. establishedDemand grew for more fuel-efficient cars as gasoline prices soared in the wake of the 1973 oil crisis. This led to a surge in the popularity of Japanese compact cars, which met both fuel efficiency standards and exhaust emission regulations in the US. This boosted exports, but also led to trade friction between Japan and the US, prompting many Japanese automakers – Nissan included, to set up bases there. In Japan, business locations were expanded in preparation for global expansion.1973-1984
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