Founding and Post-War Recovery YearsDecember 1933 ManagementEstablishment of Nissan Motor Co., Ltd.June 1934 Exports of Datsun to Asia, Central and South America, and elsewhere commenceJune 1934 Company name changed to current Nissan Motor Co., Ltd.April 1935 Construction of Yokohama Plant completedApril 1935 The Datsun Model 14, Japan’s first mass-produced car August 1943 Construction of Yoshiwara Plant completedNissan’s roots date back to 1914, when Kwaishinsha Motor Car Works, established by Masujiro Hashimoto, an up-and-coming engineer, completed its first open-cabin, four-wheel passenger car. This vehicle was marketed under the name “DAT car.” The company then underwent various name changes and mergers before becoming part of Tobata Casting Co., Ltd. founded by Yoshisuke Aikawa, giving rise to the signature Datsun brand. In 1933, the company merged with Nihon Sangyo Co., Ltd., a company that Aikawa was also president of, to form Jidosha Seizo Co., Ltd.November 1945 First post-War manufactured car rolls off lineDecember 1952 Nissan enters into technological cooperation agreement with Austin Motor Co., Ltd. (UK)January 1955 Datsun Sedan Model 110, first model to have all-pressed body panelsJidosha Seizo Co., Ltd., the predecessor of Nissan Motor Co., Ltd., is established in Yokohama with capital of ¥10,000,000. Yoshisuke Aikawa is named the new company’s president.The first Datsuns are exported to Asia, Central and South America, with shipments totaling 44 units. Approximately 18,000 units were exported over the following decade.After Aikawa’s holding company, Nihon Sangyo, became the 100% fully-capitalized investor, the company changed its name from Jidosha Seizo Co., Ltd. to Nissan Motor Co., Ltd.A new plant capable of integrating all processes from automobile parts manufacture to final assembly and mass production was completed on a 66,000 m2 plot of reclaimed land in Shin-Koyasu, Yokohama.The Datsun Model 14 was Japan’s first mass-produced car. The vehicle’s styling was the work of Ryuichi Tomiya, a renowned industrial designer and engineer.Responding to a wartime request, Nissan established the Yoshiwara Plant in now Fuji, Shizuoka Prefecture, specializing in aircraft. After the war, the plant produced Datsuns and other models.The first post-War manufactured car, the Nissan Truck, rolls off the line. Production of Datsun trucks and cars resumed the following year. In the early 1950s, Nissan entered into a technical alliance with Austin Motor Co., Ltd. of the UK to acquire cutting-edge automobile technology from European and US auto manufacturers.The Datsun Sedan Model 110, which incorporated cutting-edge European and US technology and first fully remodeled post-War model, goes on sale. 5Exports/ProductionManagementExports/ProductionTechnologyExports/Production ManagementManagementTechnologyThe roots of Nissan’s founding
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