September 2010 ManagementNissan and Sumitomo Corporation establish a joint research company to promote the 4R* energy business* Reuse, resell, refabricate, recycleJune 2011 Nissan establishes kei car (light automobile) joint venture company with Mitsubishi MotorsOctober 2011 ManagementNissan Motor Kyushu Co., Ltd. establishedIn 2010, we launched the world’s first mass-produced electric vehicle, the Nissan LEAF, in an effort to realize a zero-emission society amid increasingly serious environmental concerns. The Nissan LEAF was highly acclaimed throughout the world and won numerous awards, including European Car of the Year 2011 and World Car of the Year 2011. Furthermore, in 2012, Nissan introduced LEAF to Home utilizing the EV Power Station in collaboration with Nichicon Corporation. It was the first system in the world to connect electricity stored in the large-capacity battery of an EV to the distribution board of an ordinary house.Innovation and ExpansionOctober 2007 Mounting world’s first Around View MonitorAugust 2009 ManagementNissan Headquarters relocates to YokohamaApril 2010 Renault-Nissan Alliance and Daimler AG announce wide-ranging strategic cooperationNovember 2012 TechnologyNissan introduces the world’s first Emergency Assist for Pedal MisapplicationJanuary 2013 TechnologyMounting world’s first Direct Adaptive Steering systemApril 2014 Exports/ProductionNissan inaugurates automotive complex in Resende, BrazilThe world’s first Around View Monitor, enabling smoother parking, is mounted in the Elgrand.Nissan relocates its headquarters from Ginza, Tokyo to Yokohama, the site of the company’s founding, and opens the 4,000-m2 Nissan Global Headquarters Gallery on the first floor.The strategic cooperation agreement was announced in Brussels, Belgium. The collaboration aims to create synergies across a wide range of fields.The 4R Energy Corporation is established as a research company to promote reuse of lithium-ion batteries. Currently, it is also responsible for technology development and product manufacturing.Nissan and Mitsubishi Motors established the first joint venture in Japan’s automotive industry, NMKV Co., Ltd., to design and develop kei cars (light automobiles). Nissan Motor Kyushu Co., Ltd. was established to take advantage of Kyushu’s geographical location and serve as a mother plant with global cost competitiveness.The Emergency Assist for Pedal Misapplication, a system designed to reduce accidents caused by a driver accidentally operating the accelerator pedal instead of the brake pedal, is mounted in the Elgrand.Direct Adaptive Steering, a new steering technology that assists steering maneuvers, is installed in the INFINITI Q50.With the capacity to produce up to 200,000 units annually, a new plant was established with the aim of propelling Nissan to a leading market share as a Japanese automaker in Brazil.17TechnologyManagementManagementChallenge of electrification
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