Turning PointsFebruary 1992 First overall win with Nissan R91CP, a machine made in-houseMarch 1993 ManagementZhengzhou Nissan Automobile Co., Ltd. establishedJanuary 1994 Exports/ProductionProduction begins at Iwaki PlantMarch 1995 Vehicle production at Zama Plant ceasesApril 1995 TechnologyNissan develops world’s first BirdView™ navigation systemMay 1997 Exports/ProductionNissan Motor Manufacturing Corporation U.S.A. commences production at a new engine and transmission plantFollowing the collapse of Japan’s bubble economy in the 1990s, Nissan found itself mired in a business crisis due to sluggish sales. An Alliance with the French automaker Renault, which included equity participation, opened up a new pathway to restructuring the company’s business. The establishment of a cross-border decision-making body for both companies facilitated formulation of profitable growth strategies on a global level while respecting both brand identities. This unique partnership was designed to promote synergy of the two companies combined.March 1999 Nissan and Renault sign global Alliance agreement, including equity participationJune 1999 TransTechnology Ltd. establishedOctober 1999 COO Carlos Ghosn unveils Nissan Revival Plan Masahiro Hasemi, Kazuyoshi Hoshino and Toshio Suzuki became the first Japanese drivers to drive a Japanese car to overall victory at the 1992 24 Hours of Daytona race.Nissan established a joint venture with China Zhengzhou Light Truck Factory and other local companies for the production and sale of commercial vehicles in China.A VQ engine production plant with state-of-the art equipment was established on a 200,000-m2 site in Iwaki, Fukushima Prefecture, and production commenced. The Zama Plant was closed as part of our organizational restructuring process, ending its 30-year stint as a plant specializing in vehicle assembly with cumulative production of 11.24 million units. Nissan successfully developed the world’s first navigation system to give drivers a bird’s-eye view of vehicle surroundings at a glance.Nissan Motor Manufacturing Corporation U.S.A. (NMMC) opened a new plant in Decherd, Tennessee, and began producing engines and transmissions.Nissan signs a global partnership agreement with French automaker Renault targeting profitable growth for both companies.The Fuji Plant (formerly Yoshiwara Plant) and the Automatic Transmission (A/T) and Continuously Variable Transmission (CVT) development division are spun off, forming wholly owned subsidiary TransTechnology Ltd. (now JATCO Ltd).This comprehensive restructuring plan focused on cost-cutting measures and emphasized the importance of strengthening product appeal and increasing market presence.13ManagementManagementManagementManagementManagementBuilding Alliances
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