Global DevelopmentOctober 1984 TechnologyFully remodeled luxury Laurel sedan with innovative featuresJanuary 1987 TechnologyMounting of world’s first Triple Viscous Full Automatic · Full Time 4WDMay 1988 World’s first head-up display adopted for mass- production vehiclesJune 1988 Nissan European Technology Centre Ltd. established (UK)April 1989 ManagementNissan Europe N.V., and Nissan Distribution Service (Europe) B.V., established (Netherlands)July 1989 Mounting world’s first four-wheel multi-link suspension systemThe mid-1980s was a difficult time for Nissan as the yen continued to appreciate and sales slumped. Project 901, aimed at revolutionizing product performance, was initiated in 1986 by the then chassis development division. This project, with a goal of transforming Nissan into the global leader in mobility performance by 1990, eventually extended across all development divisions. The technologies developed under its auspices were utilized in a number of products, most notably the Primera, a groundbreaking vehicle that won unprecedented acclaim in Europe, including second place in the European Car of the Year awards in 1991.November 1989 Nissan develops Intelligent Body Assembly System (IBS)January 1990 Nissan North America, Inc., company’s regional headquarters for North American operations, established (US)January 1992 Hokkaido Proving Ground established in HokkaidoEquipped with world’s first electric retractable side mirrors and auto-reflex room mirror (automatic antiglare LCD).To commemorate the 1986–1987 Japan Car of the Year award, Nissan launched a limited-edition Pulsar, a compact passenger car equipped with the world’s first Triple Viscous Full Automatic · Full Time 4WD system.A revolutionary display device that projects information in the direction of the forward field of vision (a “head-up display”) was adopted for the first time in the mass-produced Silvia. This center was established as a base for technological development in Europe. It was the predecessor of the Nissan Technical Centre Europe, which is engaged in vehicle design, technology development, and evaluation.Nissan Europe N.V., which oversees operations in Europe, and Nissan Distribution Service (Europe) B.V., which handles the company’s vehicle logistics functions, were established in Amsterdam, Netherlands.Nissan launched the world’s first production model equipped with a four-wheel multi-link suspension system, the Fairlady Z 300ZX (Model Z32). This was a flexible body assembly system for high-mix, low-volume production, and adopted for the INFINITI Q45 production line at the Tochigi Plant.Nissan North America, Inc. was established to oversee and strategically manage the operations of the 10 local subsidiaries in the US at that time.Country roads that reproduce typical road surfaces from around the world and curved roads with packed snow surfaces were established to test driving stability and braking performance on low-friction roads. 11TechnologyManagementTechnologyTechnologyManagementTechnologyProject 901
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