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PRESS RELEASE
For immediate publication
December 9, 1999
In a new phase in the deployment of synergies between the
two groups,
Renault returns to Mexico
via a major cooperative project with Nissan
The support of Nissan's industrial facilities and commercial
resources will enable Renault, as part of its strategy of
international development, to return to the Mexican market in the
most cost-effective way possible. Giving full support to Renault,
Nissan, in its turn, can enhance its sales and marketing by expanding
its product line-up in Mexico and considerably improve its
competitive situation through production cooperation, common
purchasing and common use of back-office. New services will be
offered by Renault Credit International (RCI), a Renault company
specialized in financing sales, for both Renault and Nissan customers
and dealer networks in Mexico. The two partners will invest US$400
million over a seven-year period in this project.
The Renault-Nissan Alliance, signed on March 27, 1999, is based on
a strategy of profitable growth for both companies and mutual
support. The Mexican project is an integral part of this common
strategy.
Renault in Mexico:
In line with its strategy of profitable growth and international
development, Renault launched a project in 1998 to establish
operations in Mexico, a market with highly significant growth
prospects and potential annual sales of one million vehicles by 2010
(compared to 643,000 vehicles registered in 1998).
Renault pulled out of the Mexican market in 1986, at a time when
the company's difficulties in Europe, together with a crisis in the
local market, prevented it from continuing its operations there.
Renault now has a sound financial situation, a range of high quality
innovative products, top-level competitiveness and a major strategic
alliance with Nissan.
The Renault-Nissan Alliance has enabled Renault to accelerate its
project and bring costs down, thanks to the support of Nissan's
industrial and commercial facilities in Mexico. Renault's return to
the Mexican market will allow Nissan to optimize its local operations
by increasing the workload at its plants and expanding its own range
of products. This cooperative effort will therefore result in gains
for both partners.
The aim of the project is to position Renault, with the support of
Nissan's industrial excellence, as a benchmark in terms of innovation
in customer service and to build the brand's future in Mexico with a
range of innovative products and services of the highest quality.
To that end, Renault will create a subsidiary in Mexico which will
distribute through its own dealer network, as of 2001, a range of
Renault products, imported or assembled locally by Nissan
Mexicana.
The first vehicle to go on sale will be the Scenic, a highly
innovative compact monospace which created a new market segment in
Europe and of which over 713,000 units have been sold since it was
first launched. In the next two years, Renault will introduce new
vehicles to Mexico, in particular the Scenic RX4, the first
monospace-based sport utility, as well as the Clio and other products
designed to cover each segment of the Mexican market. These products
will also feature high levels of equipment, notably in terms of
safety, an area in which Renault has become a leader in Europe.
Renault vehicles will be sold through a network offering high
quality and innovative standards of service. Renault's objective
initially is to set up dealerships in Mexico City, Guadalajara and
Monterrey, regions that, alone, account for 75% of the Mexican
market. This network will be gradually developed to include some 50
dealers by the year 2003. These dealers will be chosen preferably
from among Nissan's current dealers. Full use will be made of
Nissan's back office operations for marketing Renault products. A new
customer credit service will be proposed to both the Renault network
and the Nissan network by Renault Cr*dit International (RCI), a
Renault subsidiary specialized in financing automobile sales.
Renault is aiming to sell around 30,000 vehicles as of 2003 and
80,000 vehicles a year in the longer term. Moreover, by establishing
operations in Mexico in partnership with Nissan, Renault will be able
to strengthen its commercial presence in Central America and the
Caribbean region.
Nissan in Mexico:
Through its subsidiary Nissan Mexicana (NISMEX), Nissan is solidly
established in Mexico and has been operating there since 1961. It was
the second largest car maker for the Mexican domestic market in 1998,
with a market share of 22 %. In 1998, Nissan Mexicana produced
189,700 vehicles. The Nissan dealer network in Mexico comprises 160
dealers. Nissan has two assembly plants, located in Cuernavaca and
Aguascalientes, a powertrain plant (engines and gearboxes) in
Aguascalientes and an iron-casting plant in Lerma. The Cuernavaca
plant produces the Sentra, the Tsuru, the Lucino, the Tsubame and the
Pick-up, sold on the Mexican and Latin American markets. The
Aguascalientes plant produces the new Sentra for the U.S and Canadian
markets, as well as the Tsuru for the Mexican and exports
markets.
Nissan sales support activities will be highly enhanced by the
credit services to be provided to its own customers through the
Nissan dealer network from the RCI subsidiary mentioned above.
The Nissan Mexicana plants will produce for Renault two flagship
models from the Renault product range: the Clio and the Scenic,
equipped with the 1.6-litre 16V engine for the Clio and the 2-litre
16V engine for the Scenic. Beginning in 2001, the Scenic will be
assembled in Cuernavaca. Then, as of 2002, the Clio will be made in
Aguascalientes, which contains stamping and mechanical shops. Later
on, Nissan will assemble and sell a new vehicle resulting from the
cooperation between both companies. Enriching its product line-up
with this new vehicle, Nissan expects to increase its sales in Mexico
and to strengthen its presence in the Central and South American
markets.
Approximately 100,000 Renault vehicles or vehicles engineered in
cooperation with Renault will be manufactured in the Nissan Mexicana
plants in 2003 and, in all, production volumes planned in connection
with the Alliance during the 2000-2010 period could, taking all
models into account, total 1,200,000 vehicles - 400,000 for Renault
and 800,000 for Nissan. This additional production resulting from the
Alliance, coupled with increased production of the Sentra destined
for the US and Canadian markets, will give the Nissan Mexicana plants
a nearly full capacity utilization and, combined with cost benefits
from common purchasing and common use of back-office, will contribute
significantly to the profitability of Nissan's operations in
Mexico.
The amount of capital investment envisaged by the two partners in
connection with this cooperative venture is estimated at US$400
million for the 1999-2006 period.
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