Ensuring that people, cars and the environment can co-exist is a dominant theme at Nissan. In every aspect, from design to manufacturing and sales to recycling, we spare no effort to produce cars that are friendly to the environment.

The "safety shield" concept- where we employ the latest technologies to actively protect passengers—is the foundation of our comprehensive efforts toward safety. We are continually developing advanced safety technologies while also devoting resources to traffic safety education to raise public awareness.

Nissan's vision is "Enriching people's lives." Fulfilling this vision means continually striving to be a corporation that society views as essential. To fulfill the role of a good corporate citizen, now and into the next generation, Nissan provides support for education, environmental issues, the arts and a range of diverse other areas.

Nissan is proud to take part in motorsports events worldwide, in pursuit of providing "driving pleasure" to our customers.