Everything for the customer
- What is the Nissan Product Quality Policy?
- The Nissan Product Quality Policy (NPQP) is our plan to ensure that our customers in every part of the world are totally satisfied with Nissan products. The NPQP is based on three fundamental guidelines:
The three fundamental guidelines of the Nissan Product Quality Policy.

Define clear targets and execute them flawlessly
Nissan's objective is to continually elevate its customer satisfaction rankings for all models in every country they are sold. To achieve this, we follow the NQAW.
Nissan Quality Assurance Way (NQAW)
What is the Nissan Quality Assurance Way?
The NQAW is our approach to achieve total assurance in vehicle quality, from the planning and development stages all the way through to the sales process. It encompasses the flow of quality assurance in an organic cycle that ensures the quality of each new vehicle.


