
Establishing the “Core Center of Quality” is to ensure excellence.
The Nissan Product Quality Policy (NPQP) is our roadmap to deliver quality that satisfies every customer. We follow the Nissan Quality Assurance Way, or NQAW, to achieve it. Our new Field Quality Center, which began operations on July 2007, is another key initiative Nissan is taking in order to improve quality. Its key role is to quickly analyze and eliminate any defects that surface in our global markets.
Both technology and quality improvement systems are advancing.

Field Quality Center in Atsugi City, Kanagawa Prefecture.
The core function of the Field Quality Center is to address customer concerns using a system that pinpoints the true cause of a problem and delivers the necessary solutions that address the entire system, from the development and production processes to component suppliers and sales company. The Field Quality Center is expected to dramatically upgrade the level of quality customers are provided with our products.
Automotive technology continues to advance steadily. As we meet new challenges, unexpected problems are bound to arise. Customer expectations, too, are rising. Quality must evolve to match these escalating challenges and expectations. At Nissan, we believe there is no golden road to elevating quality, and that the journey to ultimate quality never ends.

