The objective of our quality policy is to make Nissan the customer's choice.
The Nissan Product Quality Policy is designed to deliver quality that satisfies every customer, no matter which Nissan vehicle they select or where they drive it. We are determined to offer vehicles that combine safety and durability with the features that make car ownership a pleasure. We constantly challenge ourselves to achieve a level of quality surpassing that of our competitors in every model category, in every corner of the world.
Nissan's quality focus puts great weight on what the customer thinks. Our objective is to consistently rank among the top three automakers according to the various customer satisfaction surveys worldwide.
Nissan cars are marketed globally, and they already rank in the upper levels of customer satisfaction in every market they are sold. We build our vehicles in strict compliance to a global quality standard, but we also respond to the specific needs of our customers in various regions worldwide.
Implementing an organic system to achieve a virtuous cycle of quality improvement
Developing a flow system that incorporates quality assurance into every process from planning to sales - the system operates interdependently to bring defects down to zero.
The starting point: upgrade the quality of the many components that make up a car.
A car has an extremely large number of parts, and these parts involve a correspondingly large number of people and processes. While raising the quality of each component and assembly process is crucial, the quality of the finished vehicle must be equally high. To maintain our elevated quality standards, we follow the Nissan Quality Assurance Way (NQAW), a quality assurance system that takes a holistic view of the entire production process.
Auto production requires innovation on a wide variety of components and complex processes. The principle behind the NQAW is simple: ensure that all the people involved in creating a car grasp the full spectrum of the processes involved and supply a quality product to the market. If everyone understands the overall picture, quality will inevitably rise.
Similarly, everyone needs to understand that planning and development must flow smoothly toward the production process. Another key is recognizing the importance of finding a specific defect in a particular market, the ability to pinpoint the component causing the problem and fixing it quickly.
Feeding data on defects back to those handling planning and development improves quality in the production cycle of the vehicle.
NQAW is a proven system for consistently upgrading quality. Quality assurance checks in every department and within every process deliver the type of quality our customers have come to expect. When we combine that quality with innovation, we create the kind of quality that satisfies every customer.
- * A conceptual diagram showing how NQAW works
