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What Quality Means to Nissan

To Nissan, 'quality' means satisfying our customers for as long as they own one of our vehicles.

Gaining the trust of customers worldwide

Over the course of our midterm plan "Nissan Power 88", our objective is to establish "NISSAN" in the leading group of global automakers in product quality and to elevate "INFINITI" to leadership status among peer luxury products by promoting quality program called "Enhancing Quality".
Through its "Enhancing Quality", customers can expect a better-built car that can deliver and optimum performance throughout their lifecycle.

To become the top level in the area of quality from the customers' perspective

"Enhancing Quality" sets clear objectives and measures for boosting quality up through the fisical year 2016. Our ultimate goal is "to become the top level in the area of quality from the customers' perspective."
Customers in various countries place great importance on the quality indices third parties conduct. Nissan is committed to reaching the top level in these surveys in every region of the world.


The specific initiatives we are undertaking to become the top level in the realm of quality are Product Quality and Perceived Quality.

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