December 10, 2013
Nissan to Hold 80th Anniversary Heritage Car Parade in Yokohama
YOKOHAMA, Japan (December 10, 2013) - Nissan Motor Co., Ltd. will hold an 80th Anniversary Heritage Car Parade in Yokohama on December 23 to commemorate the establishment of the company 80 years ago and express its appreciation to customers. The parade event will take place at the Nissan Global Headquarters Gallery in Yokohama and the surrounding area.
Vehicles that will participate in the heritage car parade (1935 Datsun 14 Phaeton [front], 1936 Datsun 15 Roadster [rear])
Nissan was founded as Jidosha Seizo Co., Ltd. on December 26, 1933. In June 1934, the company changed its name to the current Nissan Motor Co., Ltd.
The heritage car parade will be held just days before the 80th anniversary of the company's founding. A line of heritage vehicles will take to the streets of Yokohama to show appreciation for the long-time patronage of Nissan's valued customers.
Approximately 100 Nissan models from different eras, including heritage cars brought in and driven by customers, will travel about 10 kilometers throughout the city of Yokohama, where the company was founded, and where its global headquarters is currently located.
A commemorative event for the 80th anniversary will also be held in the Nissan Global Headquarters Gallery.
Heritage Car Parade
Nissan 80th Anniversary “Heritage Car Parade in Yokohama":
Monday, December 23, 2013 13:30-15:00
Nissan Global Headquarters Gallery and a nearby special site:
- Parade course:
Global Headquarters Gallery (Start) – Pacifico Yokohama – Yokohama Red Brick Warehouse – Osanbashi entrance – Yamashita Park – (halfway point) – Prefectural office building – Bashamichi Station – Landmark Tower – Nearby special site (Goal)
Main events on December 23:
- Special venue doors open at 10:30. Approximately 100 heritage cars will be on display before the parade begins.
- A demonstration run of heritage cars owned by Nissan (10:45, 12:00 and 15:15, only inside the special venue).
- 80th anniversary ceremony (12:30)
Event on stage in the Global Headquarters Gallery
- Heritage Car Parade in Yokohama starts (13:30)
Cars will depart (in order of enrty number) from the front of the Nissan Global Headquarters Gallery.
For details, please refer to the Nissan website below (in Japanese only):
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.