October 22, 2012
NISSAN AT SÃO PAULO MOTOR SHOW: BRAZIL IS A KEY
MARKET FOR COMPANY´S GROWTH
- Extrem: first Nissan concept car designed for and built in Brazil
- Altima: new generation of the sedan brings elegance and technology
- Frontier and March: commemorative, special editions of two strategic products for Brazil
- Nissan LEAF Taxi: EV technology already a reality in São Paulo streets
SAO PAULO, Brazil (22 October, 2012) - Living an intense moment, unprecedented in its history in the country - with strong sales growth, a new plant, the dealer network expanding and the Rio 2016™ Olympics and Paralympic games sponsorship upcoming, Nissan today reaffirmed Brazil as a strategic market. The company will display innovative products at the 27th Sao Paulo International Motor Show (24 October – 4 November) that demonstrate a deep relationship with Brazil.
Nissan Extrem, the first concept car designed for and produced in Brazil, reflecting the country's cultural influences, is one of these vehicles. Additionally, the Nissan booth will feature the all-new Nissan Altima, a model that will be sold locally next year. Visitors will also have the opportunity to see the technology on the Nissan LEAF Taxi, one of the units participating in a pilot project in São Paulo that aims to understand the infrastructure needs for EVs to become popular in the near future, and the next generation XTRONIC CVT®.
Additionally, the entire line-up of Nissan products sold in Brazil will be at the motor show: Tiida Family (Tiida Sedan and Tiida Hatchback), Livina Family (Livina, Livina X-Gear and Grand Livina), Sentra Special Edition, and Versa (the first Japanese compact sedan offered in the Brazilian market).
About Nissan do Brasil
Growing significantly in recent years, Nissan aims to reach 5% of market share by 2014. To achieve this goal, the company will introduce 8 new models in Brazil until 2016. Launched in 2011, Nissan Versa and Nissan March marked the company's entry in the two highest volume segments of the Brazilian market - compact hatches and compact sedans. Today Nissan do Brasil operates 153 stores across the country and has plans to increase this number to 239 by 2016. Producing in São José dos Pinhais, Parana, since 2002, Nissan announced in 2011 an investment of $ 2.6 billion to build a new factory in the country, in Resende, state of Rio de Janeiro, scheduled to begin operation in 2014 and capable of producing 200,000 cars a year.
Reinforcing its commitment to the country, Nissan will be the official sponsor of the 2016 Olympic and Paralympic Games™, and the Brazilian Olympic Committee in the category “Cars". This partnership includes the delivery of 4,500 vehicles of various types that will meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This fleet will prioritize clean energy (ethanol or electricity), supporting the efforts of the Rio 2016™ to achieve the sustainability goals of the Games.