October 15, 2012
NISSAN SHOWCAR PROMISES YOUR ADMIRATION
FOR DESIGN AT SAO PAULO MOTOR SHOW
SAO PAULO, Brazil (15 October, 2012) – Bold, vibrant, passionate… and that's just the color!
Be prepared for some real drama from Nissan when Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co., Ltd reveals a new concept car at the 27th Sao Paulo International Motor Show (24 October – 4 November).
The high-character concept, which will introduce a unique new genre to the automotive world, has not only been created specifically for the Sao Paulo show, it has also been created by the cooperation with Brazilian designers, built in the country and underlines the strategic importance of Brazil for Nissan's growth plans.
Nissan doubled its sales to claim almost two per cent of the Brazilian market in 2011 and aims to account for more than five per cent of new car sales in the country by 2016. This is backed by a new manufacturing facility, currently under construction, in Resende which will produce up to 200,000 units when operations start in 2014.
"The showcar will dazzle on two counts," said Shiro Nakamura. “It is a genuinely new and exciting concept, and it will explode with energetic design and impressive color that fully express our impression toward the country."
"When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colors of the cars on the streets… they all seemed to be monochrome – silver or black."
"Finally, they've made sure our showcar might have a color as lively as the country."
About Nissan do Brasil
Growing significantly in recent years, Nissan aims to reach 5% of market share by 2014. To achieve this goal, the company will introduce 8 new models in Brazil until 2016. Launched in 2011, Nissan Versa and Nissan March marked the company's entry in the two highest volume segments of the Brazilian market - compact hatches and compact sedans. Today Nissan do Brasil operates 153 stores across the country and has plans to increase this number to 239 by 2016. Producing in São José dos Pinhais, Parana, since 2002, Nissan announced in 2011 an investment of $ 2.6 billion to build a new factory in the country, in Resende, state of Rio de Janeiro, scheduled to begin operation in 2014 and capable of producing 200,000 cars a year.
Reinforcing its commitment to the country, Nissan will be the official sponsor of the 2016 Olympic and Paralympic Games™, and the Brazilian Olympic Committee in the category “Cars". This partnership includes the delivery of 4,500 vehicles of various types that will meet the needs of the Rio 2016 Olympic Games ™ and Team Brazil. This fleet will prioritize clean energy (ethanol or electricity), supporting the efforts of the Rio 2016™ to achieve the sustainability goals of the Games.