July 27, 2012
Dongfeng Nissan Launches VENUCIA R50 in China
- New Sports Hatchback Targets Market for Cars Priced under 100,000 RMB
- Start of sales in September 2012
Huadu, CHINA (July 27, 2012) – VENUCIA, the new brand from Dongfeng Nissan Passenger Vehicle Company (DFL-PV), today announced the launch of its second production vehicle – the VENUCIA R50, scheduled to go on sale in September 2012.
Based on Nissan's global platform, the new sports hatchback was developed by DFL-PV especially for the Chinese market and will be built at the new Zhengzhou plant meeting all global standards of quality.
In developing R50, the ideas of being energetic, trendy, relaxing and enjoyable were kept in the design forefront. This resulted in an exterior design for R50 that is representative of the brand's design concept of, "soar".
VENUCIA R50 houses HR16DE (1.6-liter gasoline) engine, which generates exceptional power and fuel efficiency.
In the high-growth hatchback market, DFL-PV expects to achieve success with R50 similar to that seen with Venucia D50. In the first two months since D50's introduction, sales totaled 12,723 units through June 2012, showing VENUCIA has found a sweet spot in the Chinese market.
Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. The company is engaged in research and development operations, manufacturing and distribution of passenger vehicles.
VENUCIA, derived from the Roman "Venus," is the new local car brand of DFL-PV and has the core values of respecting customers, creating value, doing the best, achieving world-class quality and seeking the dream. The first VENUCIA-branded car, D50, launched in April 2012, is manufactured at the Zhengzhou plant and sold through some 100 dealers nationwide. By 2015, VENUCIA expects to offer five new models and generate sales of 300K units through more than 250 dealers.