June 25, 2012


  • First plant in northeast China adds initial capacity of 150,000 units
  • EVP Hiroto Saikawa: "Important step to deliver 2 million units sales in China by 2015"
  • 1,000 VENUCIA EVs to be used for pilot project conducted by City of Dalian by 2014

Dalian, CHINA (June 25, 2012) - Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture in China, today announced it will build an all-new manufacturing facility in Dalian, Liaoning Province, China with an investment of up to RMB 5 billion (USD $800 million). The Dalian plant, scheduled to begin manufacturing NISSAN-branded passenger vehicles, will have an initial annual production capacity of 150,000 units by 2014, and will expand up to 300,000 units.

"China is our largest market today and will continue to be one of Nissan's most important engines of growth," said Hiroto Saikawa, Executive Vice President of Nissan Motor Co., Ltd., at the groundbreaking ceremony. "Together with the Huadu plant in the south and the Xiangyang and Zhengzhou plants in central China, the Dalian plant in the northeast will be an important addition to our local supply base to realize our sales target of 2 million units in China by 2015. The Dalian plant reconfirms Nissan's commitment to China and our willingness to continue delivering high-quality products to our Chinese customers nationwide."

DFL also signed a contract to deliver 1,000 VENUCIA-branded electric vehicles (EVs) to the pilot program conducted by Dalian Municipal Government by 2014. DFL and the City of Dalian, as a pilot city for alternative-energy vehicles, will collaborate to promote EVs and the infrastructure necessary to support them.

"Thanks to the Dalian Municipal Government, we are very excited to contribute to this program through the delivery of 1,000 EVs," said Kimiyasu Nakamura, president of DFL. "Nissan is committed to Zero Emission leadership globally and believe that the electric vehicle is the most viable alternative-energy mobility solution for the Chinese market. DFL will launch the VENUCIA EV adapting Nissan's advanced EV technology and will continue to work with governments to realize this vision," he added.

The VENUCIA EV concept was most recently showcased at the 2012 Beijing Motor Show this April.

Note: Amounts in dollars are translated for the convenience of the reader at the foreign exchange rate of RMB 1 per USD 0.16.

Dongfeng Motor Co., Ltd (DFL)
Dongfeng Motor Co., Ltd. was established in 2003 as a comprehensive, strategic partnership between Dongfeng Group and Nissan Motor Co., Ltd. DFL is the first joint venture in China to have a full lineup of passenger vehicles, LCVs and H&MCVs, and has grown faster than the total market in China. Registered capital of the company is RMB 16.7 billion, the largest automotive joint venture investment in China, with Dongfeng and Nissan each holding a 50 percent stake.

Dongfeng Nissan Passenger Vehicle Company (DFL-PV)
Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.

VENUCIA is new local car brand of DFL-PV. D50, the first VENUCIA-branded car, launched in April 2012 and is manufactured at the Zhengzhou plant. Plans are to launch another model by 2012 year end, and will be sold through approximately 100 dealers nationwide. As for the long-term, VENUCIA aims to sale 300K units with 5 new models at more than 250 dealers by 2015. The VENUCIA name comes from the ancient Roman "Venus." The brand logo's five stars represent the company's five brand promises - respect customers, create value, do the best, achieve world-class quality and seek the dream.

Nissan Motor Co. Ltd. and its business in China
Nissan Motor Co., Ltd., the second-largest Japanese automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Nissan provided customers with 4.845 million vehicles globally in FY2011. China is the largest single market for Nissan, representing more than a quarter of its total global sales. Nissan started full-scale operations in the Chinese market in 2003 with the establishment of Dongfeng Motor Co., Ltd. Nissan launched its luxury brand, Infiniti, in China in 2007. Nissan's sales volume, including both passenger and light commercial vehicles, has risen from 94,000 units in 2003 to approximately 1.25 million units in 2011. For 2012, Nissan is targeting sales of 1.35 million vehicles in China. (Chinese sales number is CY basis)


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