September 2, 2010
Strong Demand Continues for All-new March and Elgrand
YOKOHAMA (Sep. 3, 2010) - Nissan Motor Co., Ltd. today announced that domestic orders for the all-new March launched on July 13, and the all-new Elgrand launched on August 4, have greatly exceeded sales projections, with March orders exceeding 20,000 units and Elgrand orders exceeding 10,000 units. The following are details of orders:
■Number of Orders
March : Launch: July 13 Monthly sales target: 4,000 units
Total orders: 20,011units (as of September 1)
(Reached 20,000 units in one and a half months after the launch, five times greater than monthly target)
Elgrand : Launch: August 4, (Start of sales: August 18), Monthly sales target: 1,900 units
Total orders: 10,111 units (as of September 1)
(Reached 10,000 units, roughly one month after launch <two weeks after start of sales>, more than five times the monthly target)
|350Highway STAR Premium||18%|
|Night Veil Purple||21%|
|Brilliant White Pearl||38%|
March: Grades 12X (2WD) and 12G (2WD) equipped with Idling Stop account for about 82% of the total orders.
Elgrand: 74% of the customers selected the 7-passenger model while 44% selected the 3.5 liter engine.
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