December 16, 2009
Fairlady Z Roadster bags the Grand Prix in Auto Color Award 2010
- Nissan is five-time winner of coveted Color Award -
YOKOHAMA (December 16, 2009) - Nissan Motor Co., Ltd. today announced that the Fairlady Z Roadster (Exterior color: Premium Deep Maroon, Interior color: Bordeaux) won the Grand Prix in Auto Color Award 2010* organized by the Japan Fashion Association - Japan Fashion Color Authority(JAFCA). In its 12th year, the Auto Color Award has been dominated by Nissan, having won five times previously.
Premium Deep Maroon, is the perfect color that captures the elegance and sophistication of the Fairlady Z roadster. The rich dark color looks equally great in the day and evenings, lending a versatile mood and mystique to the car. Maroon has long been a color associated with the Fairlady Z from the first generation 240ZG introduced.
Bordeaux, like its wine namesake, the interior color perfectly compliments the car's exterior skin, creating a lush feeling of comfort and luxury interior.
Jury comments on the winning color include: "The original color used in the first-generation Fairlady Z has been well evolved into a modern style." and "It's an attractive color, which a car owner can get attached to."
The Fairlady Z Roadster also won the Best Exterior Award in Auto Color Designer Selection, an award selected by designers from each participating auto manufacturer. In addition, the new Fuga luxury sedan (Exterior color: Deep Bronze, Interior color: Brown) released last month was also chosen for the Best Technology Award.
*Auto Color Award 2010
Started in 1998, Auto Color Award is given to influential auto-color designs, focusing on colors that reflects cultures and aesthetic design. The award is in its 12th year.
Japan Fashion Association - Japan Fashion Color Authority(JAFCA)