October 9, 2007
Nissan Releases "March 12E Limited Color"
TOKYO (Oct. 9, 2007) -- Nissan Motor Co., Ltd. today announced the release of the March 12E Limited Color and March 14E FOUR Limited Color in three revived body colors popular with customers to commemorate the 25th anniversary of the March. These special models will be sold in limited volume via bookings received through the Internet.
Ever since the first-generation March debuted in 1982, part of its appeal has been its myriad selection of individualistic body colors. Since its launch in 2002, the current third-generation March (K12 model) has been clad in a total of 28 different body colors over the years. Sixteen of these original colors have been discontinued. Commemorating the March's 25th anniversary, Nissan has revived the Aqua Blue (TPM)*1, Chocolat (PM)*1 and Paprika Orange (M)*1 colors, following popular demand from customers. The color Aqua Blue (TPM)*1 was chosen directly by customers via an internet poll conducted from August 3-31,2007*2.
These three revived body colors are offered on the limited edition variants based on the March 12E and the March 14E FOUR (cold weather spec). Each of the body colors are limited to 250 units, for a total of 750 units, on both variants.
The limited editions went on sale over the Internet today where customers can book their March in their favorite color through the on-line catalog (www.nissan.co.jp/MARCH/) at Nissan's Rashinban website.
*1 M: Metallic, PM: Pearl Metallic, TPM: Titanium Pearl Metallic