July 06, 2007
NISSAN DUALIS DEMAND CONTINUES TO BUILD
TOKYO (July 6, 2007) -- Nissan Dualis continues to attract buyers in the Japanese market with more than 10,000 orders placed after just 1.5 months on sale. Original projections for Dualis were to sell 2,000 a month.
•Details of order
| <Grade> |
|
<Body color> |
| 20G |
43.6% |
Diamond silver |
35.6% |
| 20G FOUR |
34.5% |
Meto black |
29.6% |
| 20S |
12.7% |
Cafe latte beige |
12.0% |
| 20S FOUR |
9.2% |
Reddish copper |
11.7% |
|
|
Urban cement gray |
11.1% |
| <Age/Gender> |
|
<Conquest> |
| Age |
Male |
Female |
Total |
Nissan |
71.6% (77.3%) |
| Under 29 |
11.3% |
2.20% |
13.50% |
Other brand |
28.4% (22.7%) |
| 30 - 39 |
19.5% |
3.50% |
23.00% |
( ):result just after SOS |
| 40 - 49 |
17.3% |
2.80% |
20.10% |
|
|
| 50 - 59 |
23.1% |
2.30% |
25.40% |
|
|
| Over 60 |
16.9% |
1.00% |
18.00% |
|
|
Customer feedback is praising the Dualis for its "perfect size" for the road conditions in Japan as well as enjoying the on-road driving performance.
The 20G and 20G FOUR high-series models are performing strongly, with an order rate that accounts for 80% of total sales. Orders for the " diamond silver" and "meto black" bodycolors have seen an increase from launch. The Dualis is also attracting a higher percentage of conquest sales from competitive brands.
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