Part 3: EV Diffusion
Nissan has been in discussions with various partners to promote the widespread use of EV.
Over 40 zero-emission partnerships (as of Dec. 10, 2009)
It is not possible to achieve widespread acceptance of the EV through one single company. A social infrastructure is required in order to ensure economic efficiency and encourage usage. Nissan is consulting with various governments, municipalities and other sectors to study the introduction of EV and the required infrastructure. The company will continue to cooperate with partners worldwide and create a human and environmentally-friendly automobile society.
- Global Partnership -
(2) Second-life business for EV batteries
Nissan and Sumitomo Corporation commenced joint studies to initiate a business venture to "Reuse, Resell, Refabricate and Recycle" lithium-ion batteries previously used in electric vehicles. This will result in a "second-life" for these batteries as energy-storage solutions worldwide.
As consumers increasingly move to EV, demand for second-life batteries is expected to grow, as the supply of reusable batteries from EV will also rise. Even after the end of a normal vehicle life, Nissan's high-performance lithium-ion batteries will still retain 70 to 80 percent of residual capacity. These batteries can be resold to various industries for energy-storage (e.g. photovoltaic solar panels for residential and industrial needs, back-up power supplies and Uninterruptible Power Supplies).
For Nissan, it will ensure high residual values for EV batteries and support the company's ongoing commitment to reducing the environmental impact from automobiles. For Sumitomo, second-life batteries will augment a wide range of its existing businesses, such as raw materials supply, car leasing, logistics and recycling.
- Second-life business for EV batteries: 4R Business -
(3) Raising customer awareness
Another important factor for the widespread acceptance of the EV is educating the public. To alleviate their anxieties and encourage them to buy an EV, it is imperative for customers to correctly understand the EV lifestyle.
For this very reason, the Nissan Zero-Emission Website provides additional information which has not been covered in press releases. This website started when the Nissan LEAF was unveiled on August 2, 2009. If customers have questions, they can check the Q&A section and also register for an e-mail newsletter. Content is updated in order to increase understanding by customers. For example, "Life with an EV" is explained in an easy manner with animation. Web registration for hand raisers of the LEAF in Japan has already begun. Those who have registered can receive information through e-mail and have priority for delivery of the LEAF.
Part 4: Conclusion
Nissan's efforts to be a leader in zero-emission mobility have just begun. The company is looking forward to the release of the Nissan LEAF and hope it will be widely-accepted all over the world. After the LEAF unveiling in Japan, the nationwide Nissan LEAF Zero-Emission Tour started in the U.S. on November 13, 2009. Many members of the media attended the Nissan LEAF unveil event at Dodger Stadium in Los Angeles, California. The LEAF unveil had a positive response. In addition to the LEAF, Nissan has more vehicles. The company will also introduce a light commercial EV and luxury EV. A fourth EV model the company is considering is the Land Glider, which was displayed at the Tokyo Motor Show last year. Nissan will begin its drive for a new automobile society in 2010. We hope you look forward to our zero-emission strategy, as well.
- Land Glider -